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Chinese menswear firm chooses Centric PLM suite
07
Jul '16
Seven Brand Group, a leading Chinese menswear brand, has selected Centric Software's PLM (Product Lifecycle Management) solution to streamline their design, production, and merchandising processes as part of a transformation from a whole to retail business model.

Centric is the leading PLM solution for fashion, retail, luxury, outdoor, and consumer goods companies.

Like many Chinese fashion companies, Seven Brand Group is undergoing a transformation from wholesaler to retailer.

With an outdated product data management (PDM) system that could only support basic R&D processes and a pressing need for better communication between internal departments, the Seven Brand Group's management team found that Centric was the ideal PLM solution.

Ma, vice president at Seven Brand said, “When rethinking our strategy, it became clear that the old research and development cycle was too long and expensive for a modern fashion business. Merchandising is becoming much more important and we realised that we needed to speed up time to market.”

“Centric 8 can totally support Seven Brand. Our management team will be able to understand performance and track goals. Centric's flexibility is very important to our design team and provides excellent support for fabric management and merchandising. It's not just a tool, but a platform that we can integrate with other systems to make the business run faster and better,” he added.

Chris Groves, CEO of Centric Software said, “We're delighted to be working with Seven Brand Group, who led the way in quality menswear in China. The Centric team is looking forward to supporting Seven Brand as they go through this exciting and challenging period of transformation.” (GK)

Fibre2fashion News Desk - India


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