Coats Digital to digitise apparel industry

“The apparel industry has been devastated by knock-on effects of COVID-19 and requires a reset. The industry must rebuild relationships and respond to new demand patterns that will emerge as part of the new normal. This will require retailers, brands, manufacturers and suppliers to increase their digital engagement, make new connections, share more information, and systematically address pockets of inefficiency across the supply chain,” said Vivek Ramachandran, CEO, Serai.

The collaboration between Coats Digital, Res Q and Serai aims to strengthen relationships between buyers and sellers in the apparel industry. It also strives to reduce inefficiencies by connecting the multiple standalone systems that companies currently use to manage their processes. The increased transparency will translate into higher levels of trust between buyers and sellers and improved efficiency, reducing operating costs for participating companies.

“The industry now has to rethink its practices and invest in technology to survive in the new normal. This collaboration defines a journey for digitisation in a connected world to deliver true speed to market and significant cost benefits,” said Adrian Elliott, president, apparel and footwear, Coats.

Serai provides a neutral platform open to all industry participants to connect and access the full range of solutions offered by Coats Digital and Res Q. The partnership is also exploring risk-mitigation and financing propositions that capitalise on the data that emerges from these digital solutions.

By working together Coats Digital, Res Q, and Serai will help the apparel industry emerge stronger from the current crisis.

“What has accelerated is the need for simplicity in the Apparel Industry: now, more than ever, we are seeing a demand for systems that speak to each other to create transparency and eliminate duplication of work between Brand and Vendor,” said Samath Fernando, CEO, Res Q.

Fibre2Fashion News Desk (PC)