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Destination Maternity partners with IT firm LYONSCG
Oct '17
Courtesy: Lyonscg
Courtesy: Lyonscg
Lyons Consulting Group (LYONSCG), a leading digital agency and global commerce service provider, has announced that Destination Maternity Corporation, a leading maternity apparel retailer, has selected LYONSCG to support the transformation of its digital commerce operations, including the design, development, and optimisation of new ecommerce sites.

The new ecommerce sites are for the company’s Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands in the US and Canada.

Destination Maternity transitioned from a custom ecommerce platform to salesforce commerce cloud, working with LYONSCG to build a master, multi-site architecture with custom front-end development. The new sites, motherhood.com, motherhoodcanada.ca, apeainthepod.com, and destinationmaternity.com, were developed with a mobile-first approach and feature a new design with more intuitive navigation, improved site merchandising and on-site search, and easier check out. Since launch, conversion rates have increased by more than 40 per cent, and increased units per transaction have fuelled top-line sales growth. The initiative is a part of a broader growth strategy for the company, which includes improved inventory management, omnichannel fulfilment, and international shipping.

LYONSCG provided strategy, experience design, development, and marketing services, including several back-end integrations such as order management, gift cards, store locator technology, and loyalty program technology. Post launch, Destination Maternity continues to work with LYONSCG for ongoing support and agency services.

Gwen Bennett, VP ecommerce, Destination Maternity Corporation said, “The Mom2Be is a digitally connected consumer who expects anytime, anywhere access. Moving our web operations to salesforce commerce cloud gives us the capabilities we need to deliver engaging mobile-first experiences to her. LYONSCG has been a great partner, delivering quality solutions that will scale as our needs evolve. Throughout the project, the team addressed our every need, while delivering on-schedule and on-budget.”

Dave Barr, co-founder and executive vice president at LYONSCG said, “We are honoured to be working with Destination Maternity. The company has always been on the forefront of innovation, from production to distribution to the technology that underpins it all, so this was a natural evolution for them. We delivered a scalable, flexible solution that enables brand-centric shopping experiences tailored to the unique needs of its customers. We look forward to working with them further to drive digital innovation and growth.” (GK)

Fibre2Fashion News Desk – India

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