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Diane von Furstenberg deploys Salesforce Commerce Cloud
May '17
Courtesy: Salesforce
Courtesy: Salesforce
Salesforce, the world’s fastest-growing top-five enterprise software company and a leading CRM provider globally, has announced that Diane von Furstenberg (DVF), a global luxury fashion brand with stores in more than 55 countries, is expanding its use of Salesforce Commerce Cloud to accelerate its unified commerce vision and connect with its customers.

With the addition of Commerce Cloud Store and Commerce Cloud Einstein, DVF will merge online and offline experiences and power AI-driven recommendations throughout the shopper journey.

Since embarking on its ecommerce journey with Salesforce in 2011, DVF has been able to create better shopping experiences for its customers across web, mobile, social, and other digital channels. Recognising the importance of using technology to put customers at the centre of every interaction, DVF is now extending its use of the Commerce Cloud platform to unify commerce across its online and offline channels, and create more modern in-store shopping experiences for its customers.

With Commerce Cloud Store, DVF is rolling out a comprehensive, mobile-first point-of-sale (POS) that will empower its store associates to engage with their customers in a more immediate and meaningful way—no matter where they are in the store. And with Commerce Cloud Einstein, associates will be able to make predictive product recommendations—based on their customers’ online and in-store shopping histories, interests and more—to ensure they find exactly what they’re looking for.

In addition, the store operations capabilities from Commerce Cloud Store will enable DVF to streamline the management of everything from inventory availability and receiving, to returns and reporting, through a real-time shared view of online and in-store data. As a result, DVF will be able to better optimise in-store merchandising, promotions and management to improve sales and profits, and provide a more seamless, personalised shopping experience at every customer touchpoint.

Tom Britt, chief operating officer at Diane von Furstenberg said, “DVF is a customer-first brand and we are laser-focused on delivering the shopping experience our customers want, wherever they are. As a current Commerce Cloud customer, DVF is excited to expand its relationship with Salesforce to include Commerce Cloud Store. We see Commerce Cloud Store as being key to achieving our unified commerce vision.”

Jeff Barnett, CEO of Salesforce Commerce Cloud said, “Stores are, and will continue to be, an integral part of the retail landscape, and brands that are evolving their stores with technology and empowering their associates are leading the way. We are thrilled to make Commerce Cloud the backbone of DVF’s unified commerce experience. The combination of digitally-powered associates in stores and personalisation from Commerce Cloud Einstein will increase customer satisfaction.” (GK)

Fibre2Fashion News Desk – India

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