Edited helps India's ecommerce with real-time market data

26 Oct '15

2 min read

Edited, a retail technology company that helps apparel brands and retailers on six continents have the right product at the right price, at the right time, has helped Indian online marketplaces like Flipkart, Myntra, Yepme, and others, forecast record-breaking profits during the 2015 festive season stretching from October to December, with real-time market data.

Flipkart, one of India’s unicorn league ecommerce platforms, uses Edited data, in part, to sustain the 12-15 per cent month-on-month growth in its apparel category, according to a press release.

Rishi Vasudev, vice president of Fashion at Flipkart said, “India is an extremely diverse country with an unbelievably wide range of customer choices and market trends. This is where Edited data plays a crucial role for us in fashion.”

He added, “Our focus is to build the largest and most relevant selection across all price points, and we rely heavily on data and technology to drive this. Edited tells us the latest trends across India and the globe. We use it to build a great selection and effectively merchandise our products so we remain the most relevant lifestyle destination in India.”

Anand Jadhav, president and co-founder of Yepme, India’s biggest online fast-fashion retailer said, “Our company uses the data it gets from Edited to commercially assess assortments inside and outside of India to see what styles and items are working before it invests in them.

He added, “Being a fast-fashion brand, we are constantly tracking brands and emerging trends in different markets. With Edited, the data we get on products across many brands and retailers is very rich and helps us reduce our margin of error on the product side. It helps us strengthen current products and plan for expected trends in the near future, thereby making our inventory far more efficient and reducing our financial risks.”

Mobile-only retailer Myntra also uses Edited to keep an eye on competitors and the company looks for opportunities within India’s broad range of market segments. (GK)

Fibre2Fashion News Desk – India

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