The study found that discretion and familiarity with biometric were forms were important factors for uptake. With the advent of mobile payments, fingerprint recognition is deemed to be the most favourable form of biometric payment for its ease of use and security.
When making a payment, almost 73 % consumers across Europe prefer to use biometrics– especially when integrated with other security measures, according to a new survey by leading global payments technology company Visa. They see two-factor authentication, where a biometric is used in conjunction with a payment device, as a secure way to confirm an...#
When looking solely at the perceived security of biometric technologies, 81% of consumers see fingerprints as most secure, followed by iris scanning (76%).
This is why more than half (53%) respondents expressed a preference for fingerprint over other forms of biometric authentication when using it for payment. An equal number of people (73%) are as comfortable with fingerprint authentication as they are with PINs.
Across Europe, few people say they would prefer voice or facial recognition as a payment method in a range of payment situations whether physically in a shop paying for goods or services, or shopping online at home (12% and 15%, respectively). In the UK, these figures fall to 8% and 12%, respectively, for voice or facial recognition as payment forms.
The research also found that biometric authentication is almost equally valued in face-to-face payment situations where speed efficiencies are a priority. For example, 48% want to use biometric authentication for payments when on public transport; while 47% want to use biometric authentication when paying at a bar or restaurant. Another 46% want to use it to purchase goods and services on the high street e.g. groceries, coffee and at fast food outlets.
Four out of ten people wanted to use it while shopping online and 39% when downloading content, revealed the study, which was conducted between 22 April and 6 May 2016 in 7 European countries: UK, Sweden, Spain, France, Germany, Italy and Poland. The total sample size was 14,236 with around 2,000 respondents per country. (SH)
Fibre2Fashion News Desk – India