Home / Knowledge / News / Information Technology / Fashion firm Vivienne Westwood chooses TexTrace RFID
Fashion firm Vivienne Westwood chooses TexTrace RFID
02
Apr '16
TexTrace AG, a pioneer in advanced technology for the apparel industry, has designed an innovative radio frequency identification (RFID) product authentication solution for renowned fashion company Vivienne Westwood.

TexTrace delivers a unique solution that discreetly incorporates RFID technology into woven brand labels, offering secure protection with the genuine brand look and feel. In this way, TexTrace is providing Vivienne Westwood a complete approach to product authentication by focusing on a leading-edge protection strategy, according to a press release.

The RFID has key features like source tagging at the point of manufacture protects assets throughout the channels and encoding and shipping RFID labels direct to a retailer's suppliers enables TexTrace to offer unique and encrypted encoding of the RFID label to enable authentication and prevent counterfeits. The TexTrace RFID brand label is an integral part of the product as opposed to a hangtag or care label.

The TexTrace woven RFID brand label allows items to be tracked throughout the supply chain, with easy authentication using standard RFID technology at the border and in the store.

Nurben Usta, from the Vivienne Westwood production department said, “TexTrace offers the right mix of technology, textile expertise and reliability to deliver a woven RFID brand label that meets the exacting standards of the Vivienne Westwood brand. We won't sacrifice our brand for technology. TexTrace helped us imagine ways to use technology to enable a better distribution process and achieve the peace of mind that comes with authentication of our brand.”

Sybille Korrodi, head of marketing and business development at TexTrace said, “We are pleased to be the trusted supplier to Vivienne Westwood, integrating RFID into a quality woven label design that delivers brand protection from point of manufacture to point of sale and beyond. Based on our experience as a technology supplier to apparel brands and manufacturers, we have developed a reliable solution for brand authentication that is tailor made for the fashion industry.” (GK)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search