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Fashion firm Vivienne Westwood chooses TexTrace RFID
02
Apr '16
TexTrace AG, a pioneer in advanced technology for the apparel industry, has designed an innovative radio frequency identification (RFID) product authentication solution for renowned fashion company Vivienne Westwood.

TexTrace delivers a unique solution that discreetly incorporates RFID technology into woven brand labels, offering secure protection with the genuine brand look and feel. In this way, TexTrace is providing Vivienne Westwood a complete approach to product authentication by focusing on a leading-edge protection strategy, according to a press release.

The RFID has key features like source tagging at the point of manufacture protects assets throughout the channels and encoding and shipping RFID labels direct to a retailer's suppliers enables TexTrace to offer unique and encrypted encoding of the RFID label to enable authentication and prevent counterfeits. The TexTrace RFID brand label is an integral part of the product as opposed to a hangtag or care label.

The TexTrace woven RFID brand label allows items to be tracked throughout the supply chain, with easy authentication using standard RFID technology at the border and in the store.

Nurben Usta, from the Vivienne Westwood production department said, “TexTrace offers the right mix of technology, textile expertise and reliability to deliver a woven RFID brand label that meets the exacting standards of the Vivienne Westwood brand. We won't sacrifice our brand for technology. TexTrace helped us imagine ways to use technology to enable a better distribution process and achieve the peace of mind that comes with authentication of our brand.”

Sybille Korrodi, head of marketing and business development at TexTrace said, “We are pleased to be the trusted supplier to Vivienne Westwood, integrating RFID into a quality woven label design that delivers brand protection from point of manufacture to point of sale and beyond. Based on our experience as a technology supplier to apparel brands and manufacturers, we have developed a reliable solution for brand authentication that is tailor made for the fashion industry.” (GK)

Fibre2fashion News Desk - India

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