Home / Knowledge / News / Information Technology / Fashion firm Vivienne Westwood chooses TexTrace RFID
Fashion firm Vivienne Westwood chooses TexTrace RFID
Apr '16
TexTrace AG, a pioneer in advanced technology for the apparel industry, has designed an innovative radio frequency identification (RFID) product authentication solution for renowned fashion company Vivienne Westwood.

TexTrace delivers a unique solution that discreetly incorporates RFID technology into woven brand labels, offering secure protection with the genuine brand look and feel. In this way, TexTrace is providing Vivienne Westwood a complete approach to product authentication by focusing on a leading-edge protection strategy, according to a press release.

The RFID has key features like source tagging at the point of manufacture protects assets throughout the channels and encoding and shipping RFID labels direct to a retailer's suppliers enables TexTrace to offer unique and encrypted encoding of the RFID label to enable authentication and prevent counterfeits. The TexTrace RFID brand label is an integral part of the product as opposed to a hangtag or care label.

The TexTrace woven RFID brand label allows items to be tracked throughout the supply chain, with easy authentication using standard RFID technology at the border and in the store.

Nurben Usta, from the Vivienne Westwood production department said, “TexTrace offers the right mix of technology, textile expertise and reliability to deliver a woven RFID brand label that meets the exacting standards of the Vivienne Westwood brand. We won't sacrifice our brand for technology. TexTrace helped us imagine ways to use technology to enable a better distribution process and achieve the peace of mind that comes with authentication of our brand.”

Sybille Korrodi, head of marketing and business development at TexTrace said, “We are pleased to be the trusted supplier to Vivienne Westwood, integrating RFID into a quality woven label design that delivers brand protection from point of manufacture to point of sale and beyond. Based on our experience as a technology supplier to apparel brands and manufacturers, we have developed a reliable solution for brand authentication that is tailor made for the fashion industry.” (GK)

Fibre2fashion News Desk - India

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search