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Gartner identifies five factors to boost India's e-commerce
06 Nov '15
4 min read
Payment has a big impact on the conversion rate, and a frictionless payment process greatly helps increase digital commerce sales. India has relatively low credit card penetration, and most of digital commerce is done via cash-on-delivery. Despite regulatory challenges, digital commerce providers should work with payment providers to offer a frictionless payment experience, Gartner said.
Besides offering immediate help on site and via the contact centre, and making processes and cost information transparent, digital commerce providers should think carefully about their return strategy. A generous return strategy encourages sales especially for categories such as fashion and consumer electronics, the release said. (SH)
Fibre2Fashion News Desk – India
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