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Index deploys payments junction for American Apparel
Mar '16
Index makes it easy to accept the latest mobile technology--American Apparel customers can now use Apple Pay at stores across the US for a fast and convenient checkout.
Index makes it easy to accept the latest mobile technology--American Apparel customers can now use Apple Pay at stores across the US for a fast and convenient checkout.
Retail software developer Index is deploying a cloud-based payments infrastructure for American Apparel.

“Index's solution for American Apparel will drive efficiencies and cost savings as well as improve security, future-proof payments and expand digital capabilities across its stores,” a press release revealed.

"Our launch with Index provides a strong technical foundation to prepare our stores for the future," said Brian McHale, American Apparel's chief information officer.

"Index is an incredibly valuable partner to help us accomplish our objective of moving major systems to the cloud and overhauling security," he added.

Index hosted gateway and index semi-integrated payments provide American Apparel with a turnkey solution for point-to-point encryption (P2PE), EMV, NFC, processing flexibility and value-added services.

“By integrating with American Apparel's existing systems, its Retailpro point-of-sale (POS) deployment and Ingenico PIN pads, Index delivers a seamless upgrade for its stores,” the company too added.

"Our integrated solution provides tremendous flexibility, reliability and enhanced security for American Apparel's in-store environments," said Jonathan Wall, Index co-founder and CTO.

"Our technology enables them to accelerate innovation across customer experience, cross-channel personalisation and performance-based marketing," Marc Freed-Finnegan, Index CEO too said.

The benefits Index provides to American Apparel include; EMV & P2PE, an advanced security technology, which validates payment card authenticity for in-store transactions and protect card data.

Apple Pay & Android Pay is an enablement for the latest mobile technology as with Apple Pay, it's never been easier or safer to pay in-store.

Custom fonts, colours and seasonal branding, engage customers on the PIN pad and streamline the checkout experience and the Index software for Ingenico PIN pads unlocks the full potential of these devices.

“Seamless email capture on the PIN pad offers easy, one-time sign-up for e-receipts and loyalty,” Index informed.

Index technology provides the foundation to protect American Apparel customers’ in-store and further elevate their shopping experience.

According to Index, for retailers, PIN pads are one of the most underutilised devices, but with Index, American Apparel has unlocked the potential of these devices to secure payments and personalise every checkout.

Index offers a full set of solutions for apparel, grocery and quick service retailers, which includes payments, security, marketing, analytics and loyalty.

It leverages strong partnerships with leading POS platforms, PIN pad providers and payment processors to elevate the in-store experience and transform online and offline retail. (AR)

Fibre2Fashion News Desk – India

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