Home / Knowledge / News / Information Technology / Indian retailer abof selects IBM Watson and Cloud suite
Indian retailer abof selects IBM Watson and Cloud suite
12
Apr '17
Courtesy: IBM
Courtesy: IBM
IBM, the International Business Machines Corporation, an American multinational technology company, has announced that Aditya Birla Online Fashion (abof), leading online fashion retailer from the Aditya Birla Group, has selected IBM Watson and Cloud suite for a new shopping experience to deliver a personalised and convenient shopping experience.

Abof sells apparel, footwear, and accessories for men and women targeting the millennial consumers. Abof’s goal is to provide a highly convenient and distinctive customer experience, driven by a strong technology backbone and 100 per cent curated merchandise.
In a first for India’s retail market, abof customers can use natural language questions within abof’s enhanced ecommerce platform to receive greater personalisation and product recommendations.

With this new discovery tool, shoppers can now interact and ask natural language questions about abof's unique product assortment, and then receive custom responses to their inquiries. For example, a customer could type, “where can I find a red floral dress?” or type a combination of price and product inquiry such as, “show me black shoes below 2000 rupees.” These inquiries are recognised and understood by the system on abof’s website to recommend top matches to the shopper.

The customer engagement is conducted through a simple question and answer interface leveraging Watson’s Natural Language Classifier, as well as Retrieve and Rank delivered on the IBM Cloud. IBM Global Business Services and IBM Research worked with abof to introduce the service and help create a more engaging and intuitive shopping experience for customers.

Prashant Gupta, president and chief executive officer, abof.com said, “The business of fashion has experienced extreme change in recent years. Our aim is to create seamless and convenient shopping experiences for our customers in the digital world. This is a start of our cognitive journey and we plan to implement more Watson-enabled solutions in the future to continue our momentum.”

Steve Laughlin, general manager, IBM Global Consumer Industries said, “India is the fastest growing ecommerce market and expected to reach $64 billion by 2021. With this exponential growth, India’s retailers need to drive deeper understanding, better engagement, and leverage data more efficiently to enhance the customers’ shopping experience. With IBM Watson, abof can make the customer shopping experience more personalised, informed and enjoyable, similar to the engaging service shoppers could get in a physical store.” (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search