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Italian fashion firm Dixie chooses Lectra's fashion PLM
16
Nov '15
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials, has announced that Italian fast-fashion womenswear brand Dixie has selected Lectra Fashion PLM to help connect design and development teams.

The solution has been adopted in order to improve efficiency, reduce costs and speed up the process of creating new collections. Dixie was recently acquired by fast-fashion leader Imperial, as part of the Italian group's plans to expand its business. Imperial has been using Lectra Fashion PLM to share data across departments and speed up the development process since 2014 with impressive results. Now, Dixie's team of 80 employees will be moving to the same platform, so that they can work efficiently in tandem with design and development teams at their new parent company.

Adriano Aere, Imperial group owner said, “Having everybody on the same page, at the same time, means that we can make more informed decisions earlier in development and cut down on miscommunication errors; this makes the whole process faster and more cost-efficient. We already knew from past experience that Lectra's experts would provide Dixie with the support it needed to ensure a smooth transition to the system, with as little disruption as possible to their day-to-day business.”

Dixie will begin by implementing Lectra Fashion PLM to manage product development, before rolling it out to its manufacturing activity, according to a press release.

Fabio Canali, managing director, Lectra Italy said, “The Imperial group and Lectra have a long-standing history that goes back 18 years. We are thrilled to be supporting them in this new endeavour and are confident that Lectra Fashion PLM will provide them with the framework they need to bring these two strong companies together and maximise their combined potential.” (GK)

Fibre2Fashion News Desk – India

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