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Japanese sportswear firm ASICS deploys Centric PLM suite

09 Sep '17
2 min read
Courtesy: Asics
Courtesy: Asics

ASICS, a global manufacturer of sporting goods including performance athletic footwear, apparel and accessories, has successfully implemented Centric Software’s Product Lifecycle Management (PLM) solution on time and on budget. Centric Software is the leading PLM solution for fashion, retail, footwear, luxury, outdoor, and consumer goods companies.

ASICS adopted the full suite of Centric PLM modules across its three brands; ASICS, Onitsuka Tiger, and ASICS Tiger. ASICS started managing all global products with materials during their first season on Centric PLM.

Takahiro Mizumoto, manager, SCM solution team, global IT division for ASICS Corporation said, “We knew that our PLM project with Centric would be challenging, due to the size and global nature of our operations as well as the sheer number of people involved. But we are pleased to report that Centric has lived up to our expectations and that we are now live with Centric PLM.”

“We were able to go live on time and on budget because of several factors. First and foremost is the experience of the Centric implementation team who were able to impart their technical and industry best practices knowledge. Second is the highly configurable nature of Centric PLM which does not require any customisation. And finally, Centric’s Agile Deployment Methodology which rolled us out incrementally, using micro adjustments and a smooth handover to the ASICS teams,” he added.

Mizumoto said, “ASICS has a global reach and Centric’s system gives us a better grasp of our overall apparel, footwear and accessory business, including regional products. Communication with factories is already much better and we are finding it easier to manage information about sizes and costs. So many aspects of our business are faster, more consolidated and more efficient with Centric PLM.”

Chris Groves, president and CEO of Centric Software said, “We are very pleased that ASICS has successfully implemented Centric PLM and that they are already experiencing significant benefits in terms of speed and efficiency. We look forward to continuing our partnership as ASICS moves into the next stage of their PLM project.” (GK)

Fibre2Fashion News Desk – India

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