Outstanding designs from the competition will be included in Les Enphants' childrenswear range, and the winner will be awarded a unique opportunity to intern for the company. Over 30 fashion design students from the Shanghai Institute of Visual Art took part in the competition.
With the newly implemented two-child policy, China's market for children's products is expected to boom, with childrenswear becoming a major source of growth for fashion companies. Parents in their 20s and 30s have developed different tastes and shopping habits from the previous generation in China triggering a revolution and creating new challenges for childrenswear designers.
“Throughout our entire collaboration with the institute, Lectra has undoubtedly proved to be an exceptional partner. The company has been playing a supportive role in the growth of fashion education in China for years, and has provided all-round assistance in the form of technology, equipment and training,” said Li Keling, dean,Fashion Design School at the Shanghai Institute of Visual Art.
Lectra has chosen to work with well-known childrenswear brands and vocational design schools with the aim of fostering future talented designers capable of adapting to the changing trends in children's fashion.
“Bringing great talent forward is a good way of ensuring that the industry continues to flourish. This is why Lectra values its ongoing partnerships with vocational educational institutions around the world. Lectra has already established close-knit partnerships with over 50 establishments in the greater China region. Besides providing them with the most innovative solutions, we have helped in developing alliances between these vocational institutes and renowned companies, while actively promoting collaboration between schools and businesses. Our hope is that everyone can work together to discover and cultivate a new generation of talented designers in order to ensure long-term growth in the Chinese fashion industry,” said Andreas Kim, managing director, Lectra, Greater China. (HO)
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