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Lectra's Fashion 4.0 event focussed on digital future

28 Jun '17
3 min read

Lectra, a leader in integrated technology solutions for industries using fabrics, leather, technical textiles, and composite materials, gathered more than 100 professionals from around the world at its state-of-the-art technology centre in Bordeaux-Cestas, France for Fashion 4.0 event, to look at how Industry 4.0 is transforming the global fashion business.

The conference brought together brands and manufacturers to discuss the major challenges fashion businesses are facing in today’s digital marketplace, and identify practical steps companies can take to digitalise their value chain.

During two days of in-depth presentations and workshops, Pr Céline Abecassis-Moedas and Pr Valérie Moatti, ESCP Europe shed light on innovative new retail models; Liz Doupnik, associate editor, Women’s Wear Daily, shattered myths and set straight misconceptions about the millennial generation; and Fred Lemoine, vice president, Weave Services, delved into the advantages of a digitalised supply chain. Among the attendees were some of today’s most prominent fashion brands, such as H&M and Shanghai-based Dayang Group, one of the world’s largest suit manufacturers.

Lectra announced the launch of Lectra Fashion PLM 4.0, proof of its commitment to empowering its customers with the best technology possible as they take their first steps towards Industry 4.0. With the widest functional scope on the market, the modular PLM solution acts as a connected, intelligent nerve centre for today’s digital supply chain, from planning through design to production, ensuring a consistent flow of error-free data between processes, technologies and people, and providing companies with the agility to adapt to different business models and jump on trends quickly.

Manuel Castaldo, business analysis and sourcing operations manager for leading Italian fast-fashion retailer OVS said, “When you decide to make digital changes in your company, you are not only selecting the right tool, you are selecting the right partner to help you make those changes in your daily – and future – work. Thanks to Lectra’s PLM solution, OVS has improved the quality of information shared throughout their process, positively impacting product development and quality.

Fred Walck, director, project management for Mexico-based clothing supplier Grupo Kaltex said, “In the spirit of Industry 4.0, what interests us as a vertical manufacturer is connecting our physical supply chain with our virtual supply chain–our software, ERP, and WRMS. For us, Lectra offers the most comprehensive solution: an end-to-end system designed specifically for fashion and apparel.”

During the event’s keynote speech, Edouard Macquin, chief sales officer, Lectra, explored mega trends that are turning the fashion industry on its head, and demonstrated how Lectra’s vision–and fashion-specific digital solutions–are helping fashion companies adapt to this ‘fourth industrial revolution’. (GK)

Fibre2Fashion News Desk – India

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