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Lectra unveils supply chain programme for fashion industry
23
Feb '17
Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, has announced the launch of its new, finely-tuned supply chain programme that anchors the quality of digital data exchanges between brands, retailers, and suppliers from the fashion and apparel industry.

Lectra’s new supply chain programme guarantees data integrity across digital exchanges to cut development time, boost productivity, improve product quality and fit, reduce time to market, and heighten consumer satisfaction. The programme ensures a robust and connected supply chain, essential for fashion players to operate efficiently in today’s high-speed fashion market, with new consumer demands and their need to feed online and in-store channels rapidly and regularly.

Current trends are moving the fashion industry towards full digitalisation. Technologies like 3D and augmented reality are responding to the growing desire for personalisation and the drive to improve the customer journey. These phenomena are propelling the continual exchange of large volumes of digital data along the supply chain, and increasing the need to secure data transferred between brands, retailers, and their many suppliers across the globe.

Crucially, contractors and their suppliers do not always use the same versions of software applications, or they may use entirely different solutions. As a result, valuable information created up front is frequently compromised—and even only partially transferred—often generating costly errors and confusion in product development and production, resulting in lost time, efficiency, and productivity for both parties.

By improving data exchange between contractors and supplying partners, Lectra’s supply chain programme delivers multiple benefits. In addition to providing in-depth analyses of current co-development processes, the programme offers a customised action plan to reduce the cost of product development, share fashion industry best practices, eliminate non value-added activities, and ultimately improve product quality and lead times.

Céline Choussy Bedouet, chief marketing and communications officer, Lectra said, “For contractors and suppliers, keeping in step with the fast-paced fashion industry has accelerated the mutual need for digital data along the supply chain. But the quality of data exchange has not evolved at the same momentum. Lectra’s programme expertly fills this gap to support our customers as they compete in this rapid market.” (GK)

Fibre2Fashion News Desk – India


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