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Lifestyle firm Huckberry selects Centric PLM suite
23
Sep '17
Huckberry, the men’s lifestyle company from US, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformational goals.

In the early days, Huckberry depended on email and document sharing to communicate and build up product ranges. When Huckberry added a private label division, product development within the company exploded. It was time to invest in a digital solution that would support the needs of this growing business.

Rachel Metcalf, development lead at Huckberry said, “We’re growing rapidly, we’re a small team and we all wear many hats. Our private label division is particularly experiencing aggressive growth. From previous experience, I know that a PLM system is very important to make sure we stay consistent, avoid mistakes and maximise efficiency. Private label is quite new at Huckberry, but we got moving on PLM selection as soon as it became clear we needed a system to support product development.”

Huckberry decided to implement Centric SMB, a cloud-based PLM solution tailored for small to medium businesses.

Richard Greiner, co-founder of Huckberry said, “Centric offers us a genuine partnership, rather than just a service. Huckberry is a young, creative and innovative company with a digital mindset and we are willing to invest in the right technology to support our growth goals. Centric SMB is the ideal cloud-based PLM solution for a company like ours and we know it will grow and adapt with us.”

Chris Groves, president and CEO of Centric Software said, “We would like to welcome Huckberry to the Centric family. Huckberry’s online concept is much more than a standard apparel ecommerce store – it’s a whole lifestyle experience. We’re excited to be part of the growth of this innovative company, and we’re looking forward to seeing Huckberry grow in the future.” (GK)

Fibre2Fashion News Desk – India


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