Mad Engine & Fanjoy enter into strategic agreement

20 Aug '20

2 min read

Pic: Mad Engine

Mad Engine, apparel and accessories company, and Fanjoy have entered into a strategic and exclusive agreement to bring social media's most iconic figures’ apparel and accessory products to mass, retail and various other storefront locations. Fanjoy assists the social media creators in their design, development, and distribution of consumer product goods.

Mad Engine creates, designs, produces, and distributes a full range of licensed, private label and branded products. Fanjoy has appointed Mad Engine to exclusively manufacture and distribute Fanjoy’s products into retail, mass and other brick-and-mortar locations, according to a press release by Mad Engine.

“Fanjoy has been looking to partner with a company that has strong manufacturing capabilities and a deep retail distribution network to assist it in translating its strong and growing e-commerce business to retail and other storefront locations. Mad Engine has best-in-class production and deep retail relationship with one of the best creative teams in the industry. We feel confident that this exclusive deal will allow us to leverage Mad Engine's design, manufacturing, and retail relationships to help Fanjoy translate its growing e-commerce business to retail. It will also provide the fans with a new and instantaneous way to interact with the social media creators while allowing creators to further grow and strengthen their brands,” Chris Vaccarino, CEO of Fanjoy said.

“We are always looking for ways to create buzz and increase foot traffic for our retail partners. Fanjoy’s roster of creators have hundreds of millions of fans across various platforms, which has translated to strong e-commerce sales of their products. We are confident that we can take what Fanjoy has accomplished and translate that into huge buzz at retail, allowing fans to interact with these social media giants instantaneously, creating more foot traffic at retail and also growing the creators’ individual brands. It is a true opportunity for everyone to win,” Danish Gajiani, Mad Engine’s CEO said.

Mad Engine and Fanjoy have already started the process of working with the creators and retailers to develop meaningful programmes.

Fibre2Fashion News Desk (GK)

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