My Size to display technology at Copenhagen Fashion Summit

03 May '18

2 min read

Courtesy: My Size

My Size, developer and creator of smartphone measurement applications, will showcase its innovative smartphone measurement technology for apparel sizing at the annual Copenhagen Fashion Summit. The two-day event will bring together leaders and decision makers for thought-provoking discussions on the issues faced by the industry and the planet.

At the summit beginning May 15, the company will demonstrate its MySizeID mobile solution to highlight how apparel companies can reduce costs and enhance shopper experience by providing a more efficient sizing solution that cuts down on excessive returns – all while reducing their carbon footprint and becoming more sustainable in their operations.

"We are pleased to have the opportunity to engage with leaders in the fashion industry at one of the industry's world-class events, and to showcase how our technology can address the sustainability issues related to excessive returns and ineffective sizing within the apparel market," said, Ronen Luzon, CEO, My Size.

My Size offers customized solutions that become critical to eliminating the sizing and measurement issues impacting the retail, parcel delivery, and do-it-yourself ("DIY") home improvement markets, seamlessly embedding the core technology behind the company's TrueSize, SizeUp and BoxSizeID applications into any company's existing or white label mobile app. The technology provides users with the ability to instantly and accurately measure objects with a quick movement of their mobile phone. The company's proprietary and patent-pending algorithms utilise a smartphone's sensors, combined with anthropometric data, to accurately measure everything from everyday objects to body measurements.

"Research has shown that a typical journey of a returned good can be about 3,600 miles in length. According to the National Research Foundation, just in transportation alone, returns create measurable environmental problems, with trucks cumulatively burning up to 1.6 billion gallons of fuel to facilitate return shipments in 2017, resulting in 15 million metric tons of carbon dioxide emissions. Our technology can help decrease the environmental impact by reducing returns thereby providing a positive impact to both the bottom line of the business and the environment," added Luzon. (RR)

Fibre2Fashion News Desk – India

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