Home / Knowledge / News / Information Technology / New mobile shopping app Swivel Selfie unveiled at CES 2016
New mobile shopping app Swivel Selfie unveiled at CES 2016
Jan '16
Taking shopping experience to a new high is a new mobile app based on augmented reality called allows Swivel Selfie which enables customers not just to try-on garments and accessories using a mobile device, but seek recommendations, share looks, and even make purchases.

Swivel Selfie, has been introduced by FaceCake Marketing Technologies, Inc., the creators of the widely acclaimed Swivel Virtual Dressing Room at the Consumer Electronics Show (CES) 2016 in Las Vegas. FaceCake previewed Swivel Selfie by appointment at the CES, the company said in a press release.

FaceCake's Swivel, the first augmented reality virtual dressing room, served as inspiration for Swivel Selfie, a natural extension into mobile phones.

"We designed Swivel Selfie to make the most of the mobile platform, utilizing both the front and rear-facing cameras, while incorporating something as basic as a mirror to maximize product visualization options for users," said Linda Smith, Founder and CEO of FaceCake.

"Swivel Selfie is the newest addition to our augmented reality shopping platform, and we are pleased to preview it at CES," she said.

Incorporating advanced product image recognition, beacon integration and curated content, Swivel Selfie provides access to items across departments to engage and convert from any point in the store. Personalized collections or products are accessible At-Home, on-the-go or activated as shoppers pass displays or walk through departments In-Store, enabling them to see how an item looks on their own image without needing to find their size and go to the dressing room.

Swivel Selfie allows shoppers to virtually Try-On products, using any mirror for a full-body view or their front-facing camera for a selfie view. Swivel Selfie is turnkey for retail partners, working with infrastructure that retailers already have in place, while shoppers can use the app to find, try, share, and buy products wherever they go. (SH)

Fibre2Fashion News Desk - India

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search