Home / Knowledge / News / Information Technology / Finish Line implements MaxTEST & MaxSEGMENT
Finish Line implements MaxTEST & MaxSEGMENT
10
Aug '11
Finish Line, a premium retailer of athletic footwear, apparel and accessories, has chosen Maxymiser, the global expert in conversion rate optimization solutions, to perform website testing and segmentation for finishline.com. Maxymiser will help Finish Line successfully implement website optimization to improve the online customer experience and achieve business goals.

Maxymiser will be leading Finish Line through various conversion management campaigns using MaxTEST (A/B testing and multivariate testing solutions) and MaxSEGMENT (behavioral targeting and segmentation). Finish Line also benefits from Maxymiser's expert managed services team and the OneTouch integration platform. The patent-pending OneTouch methodology allows Finish Line to launch testing and segmentation campaigns continuously, without the need for any lengthy coding or change control processes. For Finish Line, this means a low total cost of ownership and a reduced time to market.

Prior to selecting Maxymiser, Finish Line performed an extensive review of the testing and optimization market. "We chose Maxymiser for their expertise and proven results in online optimization, specifically within retail," explained Roger Underwood, Senior Vice President, E-Commerce Operations and Technology. "Simply put, Maxymiser has made it easy for Finish Line to quickly adapt our site to consumer preferences and seasonality, which are essential for success in retail."

Adds Mark Simpson, Founder and President of Maxymiser, "By deciding to test and target their online content, Finish Line is now more empowered to provide a relevant, engaging experience for their consumers. We look forward to helping them meet business goals, increase brand loyalty and embrace conversion rate optimization."

Maxymiser is the global expert in Conversion Management solutions including A/B testing, multivariate testing, website personalization and multichannel marketing. With offices in New York, London, San Francisco, Edinburgh and Dusseldorf and a global network of partners, its solutions enable brands such as HarperCollins, Hertz, Teleflora and Time Warner Cable to analyze, optimize and deliver better performing content and marketing campaigns across digital channels.

Headquartered in Indianapolis, Finish Line operates 656 stores in malls across the United States. More than 11,000 Finish Line sneakerologists help customers each day connect with their sport, their life and their style.

Maxymiser Inc


Must ReadView All

Indian govt relaxes cabotage rule for cotton transport

Textiles | On 25th May 2018

Indian govt relaxes cabotage rule for cotton transport

The Government of India has relaxed cabotage rules for transportation ...

Courtesy: Teejay Lanka

Textiles | On 25th May 2018

Teejay Lanka doubles production capacity at Indian mill

Teejay Lanka, one of Sri Lanka’s largest textile manufacturers, has...

Courtesy: Messe Frankfurt/Yarn Expo Autumn edition

Textiles | On 25th May 2018

Yarn Expo Autumn 2018 scheduled earlier

Over 500 exhibitors are expected at the Yarn Expo Autumn 2018, being...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Urmil Arya

Sushila International, a well established textile organisation established ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search