Home / Knowledge / News / Information Technology / Finish Line implements MaxTEST & MaxSEGMENT
Finish Line implements MaxTEST & MaxSEGMENT
10
Aug '11
Finish Line, a premium retailer of athletic footwear, apparel and accessories, has chosen Maxymiser, the global expert in conversion rate optimization solutions, to perform website testing and segmentation for finishline.com. Maxymiser will help Finish Line successfully implement website optimization to improve the online customer experience and achieve business goals.

Maxymiser will be leading Finish Line through various conversion management campaigns using MaxTEST (A/B testing and multivariate testing solutions) and MaxSEGMENT (behavioral targeting and segmentation). Finish Line also benefits from Maxymiser's expert managed services team and the OneTouch integration platform. The patent-pending OneTouch methodology allows Finish Line to launch testing and segmentation campaigns continuously, without the need for any lengthy coding or change control processes. For Finish Line, this means a low total cost of ownership and a reduced time to market.

Prior to selecting Maxymiser, Finish Line performed an extensive review of the testing and optimization market. "We chose Maxymiser for their expertise and proven results in online optimization, specifically within retail," explained Roger Underwood, Senior Vice President, E-Commerce Operations and Technology. "Simply put, Maxymiser has made it easy for Finish Line to quickly adapt our site to consumer preferences and seasonality, which are essential for success in retail."

Adds Mark Simpson, Founder and President of Maxymiser, "By deciding to test and target their online content, Finish Line is now more empowered to provide a relevant, engaging experience for their consumers. We look forward to helping them meet business goals, increase brand loyalty and embrace conversion rate optimization."

Maxymiser is the global expert in Conversion Management solutions including A/B testing, multivariate testing, website personalization and multichannel marketing. With offices in New York, London, San Francisco, Edinburgh and Dusseldorf and a global network of partners, its solutions enable brands such as HarperCollins, Hertz, Teleflora and Time Warner Cable to analyze, optimize and deliver better performing content and marketing campaigns across digital channels.

Headquartered in Indianapolis, Finish Line operates 656 stores in malls across the United States. More than 11,000 Finish Line sneakerologists help customers each day connect with their sport, their life and their style.

Maxymiser Inc


Must ReadView All

Textiles | On 26th Jul 2017

Q1 2018 revenue at Raymond soars 14%

The consolidated revenue of Raymond Limited for the first quarter of...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Textiles | On 26th Jul 2017

Leather & footwear industry expecting incentive package

India’s leather and footwear industry is anticipating an incentive...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X