Home / Knowledge / News / Information Technology / PARK & BOND incorporates Fits.me's FitBot mannequins
PARK & BOND incorporates Fits.me's FitBot mannequins
11
Aug '11
Fits.me Virtual Fitting Room, the cutting-edge, bio-robotic virtual fitting room for e-commerce apparel websites, is bringing its superior customer service to internet shoppers in the US for the first time. PARK & BOND, the luxury retail site for men by Gilt Groupe, is the first US-based website to incorporate Fits.me's FitBot mannequins.

Fits.me launched in 2010 out of Estonia. The technology has already achieved success with prominent British and German retailers. With its launch with Gilt Groupe, Fits.me is now poised for expansion in the US market.

“We are thrilled to be launching in the United States,” said Heikki Haldre, CEO and co-founder of Fits.me Virtual Fitting Room. “In the United States, only 9% of the apparel market is sold online. With our breakthrough technology, this can grow to at least 30%.”

The proprietary FitBot technology uses the world's first shape-shifting robots that can adjust to hundreds of thousands of body shapes, allowing customers to “virtually” try on garments sold online and see the fit of different sizes from different brands. Customers enter their body measurements and visually examine how different sizes of garments fit their body.

Different brands size their garments differently. Fits.me will be sizing up some of the 100 brands featured on PARK & BOND, giving men the confidence that they are making a successful online purchase even without a physical fitting room, and without the need to return due to the wrong fit.

“FitBot mannequins achieve a close to perfect fit, solving the single biggest problem for online fashion retail – the lack of a fitting room,” continued Haldre. “Retailers already utilizing Fits.me technology have noticed an increase in sales and a drop in return rates.”

In fashion, the size of clothing is as important as the fit. Fits.me does not only fit the customers' size – it fits their styles. Many people prefer to wear their clothes more fitted than suggested by size charts. Fits.me allows the customers to see how fitted or generous the garment's cut is and make the choices they feel comfortable with.

Fits.me Virtual Fitting Room was created across multiple research centers throughout Europe, including University of Tartu Institute of Technology, Estonia; Tallinn Technical University Biorobotics Laboratory, Estonia, and Human Solutions GmbH, Germany. The world's first volumetric humanoid robots are being used to rapidly and cost effectively map the fit and the drape of any brand's garments.

As a result, the customers can see photo-quality visual information about the size and fit of different garments across brands.

Fits.me


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search