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Barbour By Mail goes online with Fits.me Virtual Fitting Room
23
Aug '11
Fits.me Virtual Fitting Room, the cutting-edge, bio-robotic virtual fitting room for e-commerce apparel websites, announces its launch with Barbour By Mail, the official UK online partner of Barbour - Britain's well-known heritage and lifestyle clothing brand. Barbour By Mail's dedicated website, part of The Outdoor & Country Store, is now offering its online shoppers the ultimate customer service - providing a fitting room to ease the challenge of purchasing clothes that fit.

By applying Fits.me's virtual fitting room tool withpatented technology on its website, Barbour By Mail can virtually show shoppers how different sizes of its clothes will fit their body shapes and sizes, giving them the confidence that they are making a successful online purchase. At the same time, Fits.me will be helping Barbour By Mail to decrease its costs byreducing garment returns, thus increasing the brand's value and strengthening business.

Barbour By Mail is the newest website to implement Fits.me. Several leading retailers in Britain and Germany have already noticed an increase in sales and a drop in return rates since utilizing Fits.me when it launched just last year. Fits.me also recently launched with its first US retailer, and continues to expand into different markets.

Fits.me Virtual Fitting Room was created across multiple research centers throughout Europe, including University of Tartu Institute of Technology, Estonia; Tallinn Technical University Biorobotics Laboratory, Estonia, and Human Solutions GmbH, Germany. The world's first volumetric humanoid robots are being used to rapidly and cost effectively map the fit and the drape of any brand's garments. As a result, the customers can see photo-quality visual information about the size and fit of different garments across brands.

Fits.me


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