Home / Knowledge / News / Information Technology / Fitting Reality unveils VIPodium
Fitting Reality unveils VIPodium
Sep '11
Fitting Reality launched the next-generation augmented reality fitting room, VIPodium, at DEMO Fall 2011. The VIPodium is a sophisticated apparel visualization, social media engagement and educational platform that allows fashionistas to virtually try on clothes either at home or in store. The platform helps shoppers to visualize how different sizes and models of garments compliment their unique shape as they would in a real-life fitting room, but without the need to physically try on the clothes.

The virtual fitting room enables shoppers to browse through the store's inventory using simple gestures to visualize the products as part of their outfits. It also allows customers to share photos with friends, and store wish list items on smartphones for shopping on-the-go. The main goal of the platform is to assist people in shopping experience, enabling quick and easy access to information on clothes.

"The VIPodium is similar to existing search engines, which are designed to help people access any kind of information with just a few clicks," says Inga Nakhmanson, Fitting Reality's founder and CEO. "With VIPodium, customers can sort through millions of garments listed in our system with just a few motions, try them on, and become confident in their decision."

Key features of the VIPodium include:
• Instant try-it-on option - get access to clothes 24/7 either at home or in store;
• 360-degree view - inspect virtual garments from different angles;
• 3D interface - sort through the garments easily and effectively;
• Social sharing tools - share this experience for a quick thumbs-up or down;
• "Brand communication" tool enables apparel retailers to get detailed information on the wants and the needs of their customers at an aggregate and at an individual level;
• "Fit communication" tool permits quick electronic automatic interchange of garment-sizing measurements between apparel retailers and VIPodium to optimize the virtual garment fit.

"The VIPodium platform represents our proposal for setting a new standard of augmented reality fitting rooms," says Nakhmanson. "Fitting Reality's mission is to revolutionize virtual fitting room sphere by creating new standards and practices that will make shopping experience more accessible and confident."

Fitting Reality company aims to bring innovation to the retail experience on a global scale. Utilizing our rich experience in augmented reality and other emerging technologies, we are working on an advanced retail solution to make life much easier for shoppers and more rewarding for retailers.

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business.

Fitting Reality Russia

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search