Home / Knowledge / News / Information Technology / Gucci pioneers immersive retail experience initiative
Gucci pioneers immersive retail experience initiative
Sep '11
As part of its ongoing commitment to enhance its brand experiences across all of its consumer touch points, Gucci is pleased to announce the launch of a pioneering initiative - the Gucci Immersive Retail Experience - that will usher in a new era of consumer brand interaction in the retail environment.

Through groundbreaking in-store retail technologies exclusively developed for Gucci by OOOii, one of Hollywood's premiere technology design companies, that will be progressively introduced to Gucci's flagship stores around the world over the next two years, customers will have the opportunity to interact with the brand in new and highly engaging ways. The role of the Management Information Systems function will be fundamental in developing and implementing this strategic multi-channel approach, where Gucci's physical and online stores will be seamlessly integrated throughout the business.

Patrizio di Marco, Gucci's President and CEO, said: "This multi-year Immersive Retail Experience initiative underlines our belief in the growing importance of creating highly impactful and sharable brand experiences across all of Gucci's platforms and touch points by taking advantage of rapid advances in digital technology. The all round sensory experience that a customer will now feel when approaching and entering our Montenapoleone store will create an unprecedented level of engagement."

The Immersive Retail Experience initiative will go live for the first time in Gucci's newly-renovated Milan via Montenapoleone flagship store on Wednesday 21st September, 2011, the first day of Milan Fashion Week and the day when Gucci Creative Director Frida Giannini presents her Spring Summer 2012 Women's Collection.

The immersive display installation at the flagship includes almost fifty 45" and 50" Clarity Matrix LCD video wall displays from Planar Systems, tiled throughout the store. These ultra-thin, energy efficient, near-seamless LCD displays, together with OOOii's graphics engine create life-size interactive images - forming one of the most technologically-advanced retail environments in the world.

Commenting on the creative content opportunities presented by the Immersive Retail Experience Frida Giannini said, "As Creative Director this provides a wonderful new digital canvas upon which we can present incredibly rich and powerful content to inspire our customers."

The OOOii Real Time servers that have been developed to drive all of the displays have been designed to be massively scalable to allow for immersive experiences throughout the store. The technologies that are being installed not only allow ultra-high resolution 4k and 5k imagery to be displayed across the numerous high-resolution Planar displays, but in a second phase will also give a customer the ability to interact with the content in intuitive ways.

Pause, rewind and search for specific content by making simple hand gestures in front of thedisplays. Then, if a customer likes a certain product they will be able to receive an image on their mobile device allowing them to consult with friends and later send a notification to their usual sales assistant in order for an item to be reserved. The film Minority Report was the visualization of these natural interaction models. Gucci's Retail Immersive Experience initiative will represent the first actualization of some of these concepts.

Must ReadView All

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Interviews View All

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search