Home / Knowledge / News / Information Technology / Gucci pioneers immersive retail experience initiative
Gucci pioneers immersive retail experience initiative
21
Sep '11
As part of its ongoing commitment to enhance its brand experiences across all of its consumer touch points, Gucci is pleased to announce the launch of a pioneering initiative - the Gucci Immersive Retail Experience - that will usher in a new era of consumer brand interaction in the retail environment.

Through groundbreaking in-store retail technologies exclusively developed for Gucci by OOOii, one of Hollywood's premiere technology design companies, that will be progressively introduced to Gucci's flagship stores around the world over the next two years, customers will have the opportunity to interact with the brand in new and highly engaging ways. The role of the Management Information Systems function will be fundamental in developing and implementing this strategic multi-channel approach, where Gucci's physical and online stores will be seamlessly integrated throughout the business.

Patrizio di Marco, Gucci's President and CEO, said: "This multi-year Immersive Retail Experience initiative underlines our belief in the growing importance of creating highly impactful and sharable brand experiences across all of Gucci's platforms and touch points by taking advantage of rapid advances in digital technology. The all round sensory experience that a customer will now feel when approaching and entering our Montenapoleone store will create an unprecedented level of engagement."

The Immersive Retail Experience initiative will go live for the first time in Gucci's newly-renovated Milan via Montenapoleone flagship store on Wednesday 21st September, 2011, the first day of Milan Fashion Week and the day when Gucci Creative Director Frida Giannini presents her Spring Summer 2012 Women's Collection.

The immersive display installation at the flagship includes almost fifty 45" and 50" Clarity Matrix LCD video wall displays from Planar Systems, tiled throughout the store. These ultra-thin, energy efficient, near-seamless LCD displays, together with OOOii's graphics engine create life-size interactive images - forming one of the most technologically-advanced retail environments in the world.

Commenting on the creative content opportunities presented by the Immersive Retail Experience Frida Giannini said, "As Creative Director this provides a wonderful new digital canvas upon which we can present incredibly rich and powerful content to inspire our customers."

The OOOii Real Time servers that have been developed to drive all of the displays have been designed to be massively scalable to allow for immersive experiences throughout the store. The technologies that are being installed not only allow ultra-high resolution 4k and 5k imagery to be displayed across the numerous high-resolution Planar displays, but in a second phase will also give a customer the ability to interact with the content in intuitive ways.

Pause, rewind and search for specific content by making simple hand gestures in front of thedisplays. Then, if a customer likes a certain product they will be able to receive an image on their mobile device allowing them to consult with friends and later send a notification to their usual sales assistant in order for an item to be reserved. The film Minority Report was the visualization of these natural interaction models. Gucci's Retail Immersive Experience initiative will represent the first actualization of some of these concepts.


Must ReadView All

Alliance to form joint entity for safety in factories

Textiles | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

Courtesy: Skineez Skincarewear

Apparel/Garments | On 24th Apr 2018

Skineez, Walmart partner for smart wearables

Skineez Skincarewear, a leading cosmotextile skincarewear company,...

Interviews View All

Top executives
Textile industry

The foremost issue is bridging the skill gap

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Urmil Arya

Sushila International, a well established textile organisation established ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search