Home / Knowledge / News / Information Technology / TARGET Australia leverages STEP to bolster business processes
TARGET Australia leverages STEP to bolster business processes
04
Oct '11
Stibo Systems, the independent market leader in master data management (MDM) and the highest-ranking product information management (PIM) provider, announced that Target Australia Pty Ltd has deployed the STEP software solution to create and manage product information to support its promotional planning and advertising efforts. Since leveraging STEP as the company's central source of product information, Target Australia has streamlined critical business processes and achieved more effective and efficient promotion planning and production.

As one of Australia's largest retailers, Target Australia recognized that in order to consistently improve merchandising performance, it first needed to develop and maintain a single, consistent view of product information across more than 290 store locations and channels.

With STEP, Target is now better able to manage product information and digital assets to improve product information accuracy and consistency, as well as to streamline its promotional planning and advertising processes. Additionally, the company's buyers, merchandisers and production design studio can now gather, manage, publish and share product information more efficiently.

"Stibo's STEP has been instrumental in helping us achieve an accurate, consistent and trustworthy view of our product data, which is allowing us to meet our goal of improving operations and more accurately promoting our products to customers," said Murray Chenery, general manager, marketing at Target Australia. "STEP makes it easy for us to optimize our operations and deliver a compelling and consistent marketing message to our shoppers."

"Retailers today face increased competition due to a greater variety of retail channels and product options," said Chris Sharrock, managing director of Stibo Systems Asia Pacific. "Succeeding in this environment calls for clear and continual visibility into customer demand. Stibo is thrilled to help Target achieve fast and accurate access to product information so it can more accurately create and manage promotions."

Target Australia is a leading Australian retailer with annual revenue in excess of $3.8 billion and more than 290 stores across the country. Target Australia is a customer destination for product that is great style, quality and value. The core product ranges include ladieswear, intimate apparel, menswear, childrenswear and nursery, accessories and footwear, soft homewares, electrical, toys and other general merchandise.

Stibo Systems delivers enterprise software solutions that help companies gather, manage and share product information across the information supply chain. The STEP platform creates a single trusted source of information by eliminating duplicate data silos, turning departmental data into a strategic asset. STEP has been implemented by many of the world's leading manufacturers, distributors, retailers and service providers. With global operations, Stibo Systems is part of the privately held Stibo A/S group of companies.

Stibo Systems


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search