Home / Knowledge / News / Information Technology / TARGET Australia leverages STEP to bolster business processes
TARGET Australia leverages STEP to bolster business processes
04
Oct '11
Stibo Systems, the independent market leader in master data management (MDM) and the highest-ranking product information management (PIM) provider, announced that Target Australia Pty Ltd has deployed the STEP software solution to create and manage product information to support its promotional planning and advertising efforts. Since leveraging STEP as the company's central source of product information, Target Australia has streamlined critical business processes and achieved more effective and efficient promotion planning and production.

As one of Australia's largest retailers, Target Australia recognized that in order to consistently improve merchandising performance, it first needed to develop and maintain a single, consistent view of product information across more than 290 store locations and channels.

With STEP, Target is now better able to manage product information and digital assets to improve product information accuracy and consistency, as well as to streamline its promotional planning and advertising processes. Additionally, the company's buyers, merchandisers and production design studio can now gather, manage, publish and share product information more efficiently.

"Stibo's STEP has been instrumental in helping us achieve an accurate, consistent and trustworthy view of our product data, which is allowing us to meet our goal of improving operations and more accurately promoting our products to customers," said Murray Chenery, general manager, marketing at Target Australia. "STEP makes it easy for us to optimize our operations and deliver a compelling and consistent marketing message to our shoppers."

"Retailers today face increased competition due to a greater variety of retail channels and product options," said Chris Sharrock, managing director of Stibo Systems Asia Pacific. "Succeeding in this environment calls for clear and continual visibility into customer demand. Stibo is thrilled to help Target achieve fast and accurate access to product information so it can more accurately create and manage promotions."

Target Australia is a leading Australian retailer with annual revenue in excess of $3.8 billion and more than 290 stores across the country. Target Australia is a customer destination for product that is great style, quality and value. The core product ranges include ladieswear, intimate apparel, menswear, childrenswear and nursery, accessories and footwear, soft homewares, electrical, toys and other general merchandise.

Stibo Systems delivers enterprise software solutions that help companies gather, manage and share product information across the information supply chain. The STEP platform creates a single trusted source of information by eliminating duplicate data silos, turning departmental data into a strategic asset. STEP has been implemented by many of the world's leading manufacturers, distributors, retailers and service providers. With global operations, Stibo Systems is part of the privately held Stibo A/S group of companies.

Stibo Systems


Must ReadView All

AEPC concern over apparel exports fall; envoys meet CEA

Apparel/Garments | On 17th Nov 2017

AEPC concern over apparel exports fall; envoys meet CEA

India’s Apparel Export Promotion Council (AEPC) has expressed concern ...

Moody's improves India's rating

Textiles | On 17th Nov 2017

Moody's improves India's rating

Moody's Investors Service has upgraded the Indian Government’s local...

Sweden in talks with Birlas for smart textiles project

Textiles | On 17th Nov 2017

Sweden in talks with Birlas for smart textiles project

Sweden is seeking a collaborative project with the Aditya Birla Group ...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search