Macy's to be the first to roll out True Fit Technology

05 Oct '11

5 min read

Macy's recently ranked #1 on Luxury Lab's Digital IQ Index (New York University think tank), which uses a 350-point data system to rank specialty retailers according to their online competence.

How True Fit Works
1. Shoppers create a True Fit Profile at macys's website which is fun and fast. If they already have a True Fit profile, they are all set – you only need to create a profile once.

2. Creating a True Fit profile involves three very quick steps.
• Step one: Closet. User identifies brands, styles, sizes that fit them best from their closet.
• Step two: Body. User selects a few conceptual body descriptions for key fit zones.
• Step three: Complete. User completes their profile with a few basics.

3. Users then shop as they normally would while the True Fit Recommendation Engine virtually "tries on" every item for them using a variety of proprietary algorithms.

4. The user then instantly sees True Fit recommendations for each product they view:
• True Fit T-Scores – a five-point scale that indicates how well the item will fit
• True Fit Size – the best size recommended and pre-selected for that user
• True Fit Details – fit details across key body areas such as waist, hips, seat and inseam

True Fit is the global leader in fit personalization software. Perfected over four years by an expert team of apparel and software veterans working directly with leading brands and hundreds of thousands of registered users in True Fit's test kitchen, True Fit's patented software service (SaaS) deftly matches shoppers to clothing and shoes that truly fit their unique body and style preferences.

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores.

True Fit

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