Home / Knowledge / News / Information Technology / Fashion retailer 'New Look' unveils iPhone & iPod application
Fashion retailer 'New Look' unveils iPhone & iPod application
10
Oct '11
High-street fashion retailer New Look, well-loved for accessible, on-trend dresses and seasonal products, launches a new iPhone and iPod Touch application, offering vibrant fashion and lifestyle content, special offers and style advice, while providing a seamless bridge to the New Look mobile commerce site.

Developed by mobile and digital technology business Mobile Interactive Group (MIG), the application combines the strengths of an optimised mobile site with the impact of an application, providing New Look iPhone users with an enhanced customer experience.

The application offers users a magazine-style experience, featuring fashion advice and information from 'New Look Daily' (a daily fashion alert) plus exclusive offers, which users can share via Facebook and Twitter. The store-locater feature helps customers find their nearest shop, while announcing developing stories in New Look stores across the country.

Once in-store, the application's barcode scanner can be used to access more information about products, from New Look's plus size clothing to the latest coats for Autumn Winter 2011. Users can check whether items are available in a specific size or colour by connecting to the New Look mobile commerce site, which opens within the application.

Dom McBrien, Multi-Channel Director at New Look comments:

"For New Look, mobile is not simply a bridge between our online and offline properties, but a channel through which we can actually enhance the customer experience whether online or in-store."

"We are excited about the launch of the New Look iPhone app, and feel that it complements our mobile commerce site excellently. The ability to combine the latest trend information with scan in-store barcodes and order through your mobile takes us another step closer to our vision of providing an exemplary multi-channel customer experience."

Matt Cockett, commercial director, MIG, added:

"New Look really understands the capabilities of mobile for fostering in-store interactivity, which has enabled us to develop a strategy that delivers both reach and revenue.

"This combined strategy which leverages the strengths of app and a mobile commerce site together enables a much greater percentage of customers to purchase goods using their smartphone device, which in turn delivers greater revenue."

Mobile Interactive Group (MIG) is a global integrated mobile and digital communications business and is the fastest growing privately owned technology company in the UK and EMEA (Deloitte). Comprising a unique combination of services, MIG specialist disciplines include mobile technology and services provision; mobile billing, messaging and mCommerce; mobile advertising and marketing; multi-channel digital solutions; the design, build and publishing of mobile internet sites and applications, and user experience design.

Founded in 1969 New Look has 613 stores in the UK and Eire,a transactional website and 305 stores in France trading under the name Mim. In addition, New Look has 27 New Look branded stores in France and Belgium, and franchise stores in UAE, Bahrain, Kuwait, Egypt and Saudi Arabia.

New Look


Must ReadView All

Courtesy: Rieter

Textiles | On 22nd Aug 2017

Rieter unveils new generation of RDB-D 50 draw frame

Rieter, a producer of textile machinery and automobile components,...

Courtesy: Alizilla

Textiles | On 22nd Aug 2017

‘New Retail’ strategy Alibaba’s focus in next 15 years

Alibaba executive vice chairman Joe Tsai has said that the next 15...

Courtesy: Eurovet/ Interfiliere Shanghai

Textiles | On 22nd Aug 2017

Interfiliere Shanghai to focus on textile printing

Interfiliere Shanghai, the leading trade show for intimates,...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search