Fashion retailer 'New Look' unveils iPhone & iPod application
High-street fashion retailer New Look, well-loved for accessible, on-trend dresses and seasonal products, launches a new iPhone and iPod Touch application, offering vibrant fashion and lifestyle content, special offers and style advice, while providing a seamless bridge to the New Look mobile commerce site.
Developed by mobile and digital technology business Mobile Interactive Group (MIG), the application combines the strengths of an optimised mobile site with the impact of an application, providing New Look iPhone users with an enhanced customer experience.
The application offers users a magazine-style experience, featuring fashion advice and information from 'New Look Daily' (a daily fashion alert) plus exclusive offers, which users can share via Facebook and Twitter. The store-locater feature helps customers find their nearest shop, while announcing developing stories in New Look stores across the country.
Once in-store, the application's barcode scanner can be used to access more information about products, from New Look's plus size clothing to the latest coats for Autumn Winter 2011. Users can check whether items are available in a specific size or colour by connecting to the New Look mobile commerce site, which opens within the application.
Dom McBrien, Multi-Channel Director at New Look comments:
"For New Look, mobile is not simply a bridge between our online and offline properties, but a channel through which we can actually enhance the customer experience whether online or in-store."
"We are excited about the launch of the New Look iPhone app, and feel that it complements our mobile commerce site excellently. The ability to combine the latest trend information with scan in-store barcodes and order through your mobile takes us another step closer to our vision of providing an exemplary multi-channel customer experience."
Matt Cockett, commercial director, MIG, added:
"New Look really understands the capabilities of mobile for fostering in-store interactivity, which has enabled us to develop a strategy that delivers both reach and revenue.
"This combined strategy which leverages the strengths of app and a mobile commerce site together enables a much greater percentage of customers to purchase goods using their smartphone device, which in turn delivers greater revenue."
Mobile Interactive Group (MIG) is a global integrated mobile and digital communications business and is the fastest growing privately owned technology company in the UK and EMEA (Deloitte). Comprising a unique combination of services, MIG specialist disciplines include mobile technology and services provision; mobile billing, messaging and mCommerce; mobile advertising and marketing; multi-channel digital solutions; the design, build and publishing of mobile internet sites and applications, and user experience design.
Founded in 1969 New Look has 613 stores in the UK and Eire,a transactional website and 305 stores in France trading under the name Mim. In addition, New Look has 27 New Look branded stores in France and Belgium, and franchise stores in UAE, Bahrain, Kuwait, Egypt and Saudi Arabia.