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Charming Shoppes goes global online with FiftyOne
19
Oct '11
Charming Shoppes Inc., the leading women's specialty plus size retailer in the U.S., is pleased to announce that, for the first time, consumers shopping for plus sizes around the globe will have online access to fashion brands Lane Bryant, Cacique, Catherines, Fashion Bug and Loop 18, as well as the more than 300 brands offered at the Company's new plus size shopping hub, Sonsi.com.

"We're excited to serve plus size women around the world, from Canada to the United Kingdom to Australia and beyond," says Group President, Lane Bryant, Lane Bryant Outlet & Cacique, Brian Woolf. "Women asked us to deliver Lane Bryant internationally, and we listened. Now women internationally can access the same fashionable plus size brands their American counterparts love."

Consumers in over 80 countries and territories worldwide can now experience the convenience of shopping Lane Bryant and her sister sites with localized currencies and competitive international shipping costs. All international orders are inclusive of duty, VAT and customs clearance with no surprise C.O.D. charges.

Charming Shoppes Direct-to-Consumer President Bill Bass says, "Introducing new e-commerce services like international shipping continues to position Lane Bryant, along with her sister brands, as global leaders with a more than 100 year-old tradition of innovation in serving the individual needs of women wearing plus sizes."

Charming Shoppes has partnered with New York City-based FiftyOne, a recognized market leader in international e-commerce, whose unique technology and service platform allow international shoppers to interact with a merchant's brand while enjoying the same online experience offered to its U.S. customers.

FiftyOne is the recognized market leader in international ecommerce and operates a technology and services platform that enables U.S. retailers with international ambition to transact with consumers in more than 90 countries worldwide.

Charming Shoppes Inc


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