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Centric Software launches Collection Management Module
04
Nov '11
Centric Software Inc., is launching its product lifecycle management (PLM) collection management module, creating customer-specific product catalogs and assortments. The module is the first to leverage mobile devices for customer catalog presentation in the apparel and fashion, luxury goods and consumer goods industries.

Centric Collection Management enables marketing and merchandising to create highly targeted, dynamically updated, electronic Collection Catalogs for customer presentation. Using any computer with a browser-based internet connection, customers can log in to a personalized portal and view the individualized Collection Catalog that marketing, merchandising or sales persons created for them using the Centric 8 Collection Management module.

Optionally, sales staff can use Centric's patent-pending Collection Book for Fashion iPad App to show assortment presentations when calling on customers at their offices or visiting with them at industry trade shows and buying events.

The Collection Management module links marketing, merchandising and sales teams—and their business processes and customers—with the Centric 8 PLM system for apparel and consumer goods companies.

The web-based Collection Catalogs—or, alternatively, the Collection Book for Fashion iPad App customer presentations—synchronize dynamically with up-to-date product option and availability information in the Centric 8 PLM software for apparel and consumer goods companies so that customers only see up-to-date, accurate product information.

The new capabilities enable merchandising and sales teams to easily create and manage dynamic catalogs and collection presentations while eliminating the need for the paper-based catalogs that much of the industry relies on, according to Chris Groves, CEO of Centric.

The Collection Management module allows companies to avoid quickly outdated and expensive printed catalogs, using Centric 8's accurate product information to create and present customized, targeted and accurate catalogs. “The customer's experience and satisfaction improves,” says Groves.

Collection book creation
Using the most current product attributes, synchronized throughout the Centric 8 PLM system, merchandising, marketing and sales can offer customers collections that are truly customized for their needs—and that present accurate availability, price and product options. Customers can view their tailored collections in a customer-specific, web-based Collection Catalog, or sales staff can present the collection on Centric's Collection Book for Fashion iPad App.

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