Home / Knowledge / News / Information Technology / Men's retailer Paul Fredrick goes mobile
Men's retailer Paul Fredrick goes mobile
09
Nov '11
Paul Fredrick announced the launch of a smartphone optimized website that creates a rich and unique mobile shopping experience for consumers whether at home or on the go. Customers can now easily and conveniently access Paul Fredrick's clothing for men including dress shirts, ties, suits, trousers, sport shirts and much more right from the palm of their hands anytime, anywhere. Through the Digby Mobile Platform, Paul Fredrick is enabling mobile as a strategic 4th channel that complements their ecommerce site and catalog.

Paul Fredrick's mobile optimized experience allows customers to easily search, browse and buy Paul Fredrick products when they visit the website from any smartphone including iPhone/iPod Touch, BlackBerry and Android devices. The mobile site features:

- Rich product photographs with additional image views
- Complete product descriptions
- Customization options
- Customer-submitted product ratings and reviews
- Sizing Information
- Shop by Category, Top Sellers, Big & Tall and Clearance
- Share to Twitter, Facebook and email
- A complete, ever present site search
- Email signup, shipping info and order status

“Paul Fredrick is proudly known for supplying men with quality clothing that fits their lifestyle, at an affordable price,” said Amanda Bausher, Senior Marketing Manager–Web UX of Paul Fredrick. “We work with our manufacturers to design and directly distribute every item in our collection, and we wanted to make this available through mobile devices as well. We are seeing rapid growth in this area and believe this will help us to better serve our valuable customers.”

Paul Fredrick is going mobile at a very opportune time. More than 33.3 million U.S. consumers already engage in shopping-related activities on their mobile phones Experian Simmons recently reported in their 2011 Mobile Consumer Report.

“Paul Fredrick is known for their high quality items, eye for style, all at a fair price and we are proud to partner with them on their mobile strategy to extend these same values and rich experiences to the mobile channel,” said Dave Sikora, President and CEO of Digby. “We look forward to helping them succeed in the mobile space by enabling a unique branded mobile web experience, helping them drive sales, customer loyalty and engagement.”

Paul Fredrick was founded 25 years ago. Originally specializing in dress shirts, our collection has grown exponentially as has our number of satisfied long-term customers. We design and distribute every item in our collection directly to the customer.

Digby mobilizes retailers by helping them take a strategic approach to mobile commerce and in-store mobile engagement, delivering a unique retail branded experience for the mobile Web and rich Apps for today's consumers whether they are at home, on the go, or in the retail store. Powered by the Digby Mobile Commerce Software Platform, Digby delivers a fully-managed suite of applications designed for iPhone/iPod Touch, BlackBerry and Android devices that empowers retailers to optimize their mobile strategy and unify their web, in-store and catalog channels.

Digby

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X