Home / Knowledge / News / Information Technology / JD Williams creates multi-channel customer insight with Celebrus
JD Williams creates multi-channel customer insight with Celebrus
15
Nov '11
JD Williams, the Internet and catalogue home shopping company, is working with Celebrus Technologies, the online customer intelligence provider, to give customer insight into its six million customers' behaviour on the e-tail sites of its 35 brands, and thus improve the relevance of each individual marketing interaction and better understand customer preferences with the use of Celebrus.

JD Williams needed a way of capturing customer data and integrating it seamlessly with the Teradata datawarehouse. The company therefore adopted Celebrus Technologies software to capture clickstream information and incorporated that data within the Teradata TCRM system creating individual customer profiles to support ongoing marketing campaigns.

Combining real time and near real time online information from Celebrus Technologies with offline information within JD Williams' existing Teradata datawarehouse has transformed customer understanding, ensuring the company can understand what customers 'intended to buy' as well as 'what they purchased' through the multi-channel customer insight.

N Brown Group plc, and its principal subsidiary, JD Williams, is a £719 million ($1.1billion) Internet and catalogue home shopping company, with over 140 years of experience in the distance shopping market. The company is the UK's largest Internet and Catalogue fashion retailer, operating over 35 different brands and specializing in providing fashionable products in larger sizes.

Investing in Teradata software in 1990, JD Williams had so far achieved an in depth understanding of its customers across its mail order and telephone channels. Since the initial investment into customer data hubs was made, the company has created a corporate datawarehouse that holds 95% of all JD Williams' data and delivers a single version of the truth that is used by over 800 staff.

Over the past few years however, JD Williams has seen its online business grow significantly, with Internet sales now representing 46% of annual turnover. JD Williams therefore needed a way of capturing this online customer intelligence to the same extent as was already being achieved for its offline channels.

The company therefore adopted Celebrus Technologies' software to capture clickstream information and incorporated that data within the Teradata TCRM system, creating customer data hubs to support ongoing marketing campaigns while giving a multi-channel customer insight.

Neil McGowan, CIO of JD Williams, comments, "Adding individual customer information from the online channel has allowed us to achieve more focused customer segmentation and undertake marketing campaigns based on deeper customer understanding to improve relevance and experience. Integrating it with the Teradata warehouse ensures online customer intelligence can be combined with buying behavior across the other channels, to create a complete 360 degree view of the customer - what is now referred to as a customer data hub."


Must ReadView All

Coats acquires yarn manufacturer Patrick Yarn Mill

Textiles | On 12th Dec 2017

Coats acquires yarn manufacturer Patrick Yarn Mill

Coats, the world’s leading industrial thread manufacturer, has...

Trade & consumers want MDR free digital payments: CAIT

Apparel/Garments | On 12th Dec 2017

Trade & consumers want MDR free digital payments: CAIT

Transaction charges like the merchant discount rate (MDR) applicable...

Albrecht Roger

Textiles | On 12th Dec 2017

Suessen appoints Roger Albrecht as new managing director

Spindelfabrik Suessen GmbH, a leading manufacturer of spinning...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search