JD Williams creates multi-channel customer insight with Celebrus

15 Nov '11

5 min read

Since an initial pilot on two of its website brands - Simply Be and Simply Yours - JD Williams has rolled out multi-channel customer insight across all its online brands, and now has over a year's information. The company is analyzing individual customer behavior to understand what the customer is interested in, has intention to buy, and to identify activity triggers.

The customer data hubs that JD Williams has produced are able to provide a single customer view and online customer intelligence which will improve customer segmentation and identify and target better more appropriate offers, personalizing the web experience to making it more relevant while providing multi-channel customer insight.

McGowan continues, "We have rolled out real time response for our figleaves brand, allowing us to tailor the offer and experience in real time based on customer behavior. The creation of the customer profiling is allowing us to combine real time activity with customer history to change the promotions and offers that appear to each customer, further improving the overall experience."

McGowan concludes, "The customer data hub, powered by Celebrus, is becoming a key part of the ecosystem JD Williams is using to develop its real understanding of actual individual customer behavior. Quite impressive really, when you consider that we have over six million customers!"

Celebrus Technologies (formerly known as Speed-Trap) provider delivers complete, real-time data, on online individual visitors' behavior, environment and experience, and processes that in real-time to power Customer Data Hubs, and drive cross-channel behavioral targeting, real-time personalization, interaction management and multi-channel customer insight. With its tag-free content push, it can also provide a personalization overlay for existing web sites and apps too.

Customer Data Hubs are a new way of thinking about managing your online and offline customer interactions. It is a place to accumulate records of customers' and visitors' behavior and experience of an enterprise.

N Brown Group, and its principal subsidiary, JD Williams and Company Ltd, is a leading internet and catalogue home shopping company, with over 140 years of experience in the distance shopping market. Our extensive ranges of value products, principally clothing, footwear, household and electrical goods, are carefully targeted at the right customers and are provided through whichever channels to market our customers demand. In addition we provide financial services to our customer base, including flexible credit plans.

Celebrus Technologies

More N Brown Group News... More Information Technology News - United Kingdom...