Home / Knowledge / News / Information Technology / Fluid Inc to redesign Charlotte Russe web & mobile sites
Fluid Inc to redesign Charlotte Russe web & mobile sites
18
Nov '11
Charlotte Russe, specialty retailer of “fast fashion,” value-priced apparel and accessories, has selected Fluid Inc., the digital shopping innovator, to redesign its ecommerce web and mobile sites to dramatically increase conversion rates online and drive in-store traffic through highly effective mobile and social networking elements.

“We are excited to have Fluid as our partner in the redesign of our new site and look forward to having them bring their extensive experience in the ecommerce and social media areas to building a fun and dynamic experience for our customers,” said Evelyn Lee, senior VP, marketing and ecommerce at Charlotte Russe.

Through its agency strategy and design services, Fluid will create a fun, interactive digital shopping experience with rich visual merchandising; bringing Charlotte Russe customers, primarily millennials, as close to the fast fashion brand as possible. The millennial generation is an inherently social group. They are constantly multitasking, shopping and sharing with friends online using PCs or mobile devices.

In collaboration with Charlotte Russe, Fluid will customize the web sites with its proven social and mobile features to meet millennial customers where they are at all times; online. Fluid aims to drive social shopping behavior and empower customers to access the social power of their personal networks directly where and when they want it – at the point of consideration.

“We're thrilled to be partnering with Charlotte Russe to help present their on-trend fashions in a more engaging and social manner that influences immediate purchase decisions online,” said Isaac Newton, Fluid's vice president of agency sales. “In the competitive “fast fashion” market, it's important that rapidly growing retailers like Charlotte Russe mimic the in-store experience online, constantly maintain their fun, party-like atmosphere, share a wide assortment of new fashions, and enable customers to bring their friends to the fun and interactive site.”

“Designing for the millennial segment is particularly exciting because their expectations and behaviors will be defining the next generation of digital experience design as we know it,” said Bridget Fahrland, Fluid's director of strategy. “They don't see a divide between social, ecommerce, mobile, store and customer service. As we create an integrated, engaging and delightful experience, we will also creating what the future of digital should look like.”

Charlotte Russe is a growing, mall-based specialty retailer of fashionable, value-priced apparel and accessories. Charlotte Russe provides exciting, fashion-forward merchandise that appeals to a broad range of customers, with a core emphasis on the lifestyle trends of young women in their teens and twenties. As of January 1, 2010, Charlotte Russe operated over 500 stores throughout 45 states and Puerto Rico.

Fluid creates engaging customer experiences that drive conversion, satisfaction and brand loyalty. Fluid delivers these results though custom agency engagements and the Fluid Retail interactive merchandising platform.

Charlotte Russe Holding Inc


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search