Home / Knowledge / News / Information Technology / Gilt Groupe increases marketing response rate with SAS
Gilt Groupe increases marketing response rate with SAS
22
Nov '11
Nearly four years ago Gilt Groupe, an innovative online shopping destination, launched operations armed with an email list of 15,000 prospective customers. That contact list has blossomed into millions of prospects.

To reach those prospects, Gilt Groupe - called the “darling of luxury-obsessed bargain hunters” by FastCompany magazine - uses SAS, the leader in business analytics software and services, to analyze behavioral information that targets individual marketing campaigns to most-likely-to-respond customers.

Gilt Groupe, chosen as the Direct Marketing Association's 2011 Marketer of the Year, offers members special access to fashion, home décor and travel experiences. “With SAS, we can figure out which sales will appeal to which customers based on their shopping preferences and online behavior,” said Tamara Gruzbarg, Gilt Groupe's Senior Director of Customer Analytics and Research.

“We've been able to identify customers who originally came to us via the women's apparel site but who may be interested in making purchases on the men's site, too. We've had a 100 percent increase in conversion targeting these customers with cross-shopping campaigns.”

Among the successes:
• Increased engagement from customers browsing in new merchandise categories who had not purchased in those categories.
• A 100 percent lift in conversion for women likely to shop the men's site (as identified by predictive model) but had not yet purchased men's merchandise.
• A significant positive impact on new member conversion rates. This is a measure of customers who join but haven't purchased.

In addition, SAS Analytics helps Gilt Groupe determine what products or promotions spike member interest online. Analytics helps track members' average time on-site, purchase frequency, the most-viewed products, and when the consumer abandons shopping.

All of the analyses are available to the marketing and merchandising staff via a dashboard with 55 to 60 different metrics – a 90 percent increase over the metrics available previously. Forecasts and planning are done on a weekly basis – something that wasn't possible before, which Gruzbarg says “is definitely influencing our marketing processes.”

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster.

Gilt Groupe provides instant insider access to today's top designer labels, at up to 60% off retail. Become a member and find something new every day for women, men, kids and home as well as exclusive local services and experiences, and one-of-a-kind travel packages.

SAS


Must ReadView All

Courtesy: Bangladesh Bank

Apparel/Garments | On 22nd May 2018

Bangladesh Bank enhances EDF loan limit to $25 million

Bangladesh Bank has enhanced the loan limit under Export Development...

Sri Lanka's textile imports up 32.5% in February 2018

Textiles | On 22nd May 2018

Sri Lanka's textile imports up 32.5% in February 2018

In what might be an indication of higher exports in the coming...

Provide power at Rs 8/kWh to textile units: APTMA

Textiles | On 22nd May 2018

Provide power at Rs 8/kWh to textile units: APTMA

All Pakistan Textile Mills Association (APTMA) has asked the...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search