Home / Knowledge / News / Information Technology / RFID project for Fashion brand DAZZLE
RFID project for Fashion brand DAZZLE
30
Nov '11
UPM RFID and Shanghai BizGrid Information Technology are supporting international fashion brand DAZZLE in the implementation of an item-level RFID project in their China retail chain. DAZZLE's d'zzit fall and winter 2011/2012 collection will carry hang tags with UPM ShortDipole and UPM Belt RFID inlays to improve supply chain and sales channel management.

The DAZZLE fashion group has three targets for the RFID project. First, the company seeks to improve logistical efficiency as well as shipping and receiving operations. With RFID, every box is read and verified at receipt, improving the accuracy and efficiency of storage.

Secondly, DAZZLE aims to improve store inventory accuracy. Garments with RFID hang tags are read on arrival at retail shops, enabling smart storage allocation and improved on-shelf availability. Using handheld RFID readers, retail shop personnel can easily check inventory levels and replenish sold-out items.

The third target is to enable item-level tracking from storage to the point-of-sale, as well as verify garment authenticity. With a combined RFID reader and antenna at the checkout, multiple garments can be scanned simultaneously for fast customer service. As RFID hang tags have EAS functionality, they are also used for anti-theft purposes.

At the next implementation phase, DAZZLE will develop smart displays that show customers' purchases, provide product information and offer matching accessories in interaction with the customer. At its warehouses, the company will use trolleys with RFID readers to confirm that the right apparel has been selected.

“With RFID technology we aim to enhance both our internal operations as well as the customer experience. Hang tags with UPM RFID inlays play an essential role in the process, providing quality and reliability. We have run the project for six months now, and can already see the benefits of the technology. DAZZLE will extend the scope of the RFID implementation in the near future,” says Shi Jie, IT Manager, DAZZLE.

“We are happy to support customers in implementing RFID and achieving positive ROI with the focus on RFID system integration for apparel. In this great case and perfect RFID process, we help DAZZLE with RFID tag encoding as well as the commercial grid integration of RFID self-designed equipment installation and commissioning."

"Also, we ensure the seamless integration of RFID systems providers and grid users in ERP systems, providing the customer with a one-stop-service. In the next phase, we will work together with DAZZLE and partners in order to complete additional RFID retail store applications which enhance the customer shopping experience and help improve store sales,” says Fred Zhang, Vice President, Shanghai Business Grid Information Technology Co.

“UPM RFID has long experience in the apparel RFID business, and we're glad to be providing our inlays to DAZZLE. Item-level RFID opens many opportunities for fashion brands in regards to logistics, cross-sales and customer service, just to mention a few,” says Edward Lu, Sales & Marketing Director, APAC, UPM RFID.


Must ReadView All

Textiles | On 21st Jul 2017

No shortage of cotton & yarn in country: Minister

There is no shortage of cotton and yarn in the country, and the...

Pic courtesy: Sutlej Textiles & Industries Ltd

Textiles | On 21st Jul 2017

Sutlej Textiles’ Q1 FY18 EBITDA expands to Rs 76.28 cr

Sutlej Textiles and Industries Ltd (STIL), one of India’s largest...

Textiles | On 21st Jul 2017

CAI revises 2016-17 cotton crop to 337.25 lakh bales

Cotton Association of India (CAI) has upwardly revised cotton crop...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X