Home / Knowledge / News / Information Technology / rue21 turns to Maple Lake for fast fashion planning
rue21 turns to Maple Lake for fast fashion planning
08
Dec '11
rue21, the US specialty apparel retailer with over 750 stores, has begun to implement Maple Lake assortment planning software. The technology has the potential to reduce markdowns and increase profitability by allowing the Company to constantly monitor and assortthe newest trends for girls and guys between its store locations.

The teen retailer is growing rapidly, opening over a hundred stores a year.The company's continued expansion into new markets and fast turnaround of stock requires quick and accurate planning, and the software is being implemented to assist in identifying key trends and making sure the right products are destined for the right stores.

“In a 'fast fashion' model, every store has a unique product mix and volume need, so with improved planning and allocation technology we intend to significantly improve our visibility and speed of response to these varying customer demands,” said Mark Chrystal, Senior Vice President of Planning and Allocation, rue21.

rue21offers a complete assortment of fashion apparel and accessories for girls and guys at competitively low prices. It continually reviews its merchandise assortment to reflect key fashion trends and ships daily deliveries of new merchandise to stores, all from its distribution center inWeirton, West Virginia.

“The challenge is ensuring merchandise levels match the continually changing store portfolio,” said Stuart Aldridge, Chief Marketing Officer at Maple Lake.“Opening so many stores puts increased pressure on inventory levels,and without sufficient insight, there's far greater risk of over- or under-stocking, not to mention lost profits.”

rue21 is currently implementing Maple Lake's merchandise and store planning software. The implementation of the Maple Lake QuickAssortment&QuickAnalytics software will begin in 2012.

rue21, inc. is a leading specialty apparel retailer offering exclusive private label merchandise and the newest trends at great value. The company, based in Warrendale, PA operates 757 stores in 46 states throughout the US. Learn more at www.rue21.com

Maple Lake Ltd is a software and services provider for specialty retailers worldwide. The company offers QuickAssortment, QuickAllocation and QuickAnalytics™, a set of applications that refines assortment management, allocation planning and Open To Buy efforts for maximum sales and profitability.

Maple Lake Ltd


Must ReadView All

Textiles | On 20th Jul 2017

Provide safety net for cotton growers: Congress to Trump

A bipartisan Congressional coalition has called attention of...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X