Home / Knowledge / News / Information Technology / rue21 turns to Maple Lake for fast fashion planning
rue21 turns to Maple Lake for fast fashion planning
08
Dec '11
rue21, the US specialty apparel retailer with over 750 stores, has begun to implement Maple Lake assortment planning software. The technology has the potential to reduce markdowns and increase profitability by allowing the Company to constantly monitor and assortthe newest trends for girls and guys between its store locations.

The teen retailer is growing rapidly, opening over a hundred stores a year.The company's continued expansion into new markets and fast turnaround of stock requires quick and accurate planning, and the software is being implemented to assist in identifying key trends and making sure the right products are destined for the right stores.

“In a 'fast fashion' model, every store has a unique product mix and volume need, so with improved planning and allocation technology we intend to significantly improve our visibility and speed of response to these varying customer demands,” said Mark Chrystal, Senior Vice President of Planning and Allocation, rue21.

rue21offers a complete assortment of fashion apparel and accessories for girls and guys at competitively low prices. It continually reviews its merchandise assortment to reflect key fashion trends and ships daily deliveries of new merchandise to stores, all from its distribution center inWeirton, West Virginia.

“The challenge is ensuring merchandise levels match the continually changing store portfolio,” said Stuart Aldridge, Chief Marketing Officer at Maple Lake.“Opening so many stores puts increased pressure on inventory levels,and without sufficient insight, there's far greater risk of over- or under-stocking, not to mention lost profits.”

rue21 is currently implementing Maple Lake's merchandise and store planning software. The implementation of the Maple Lake QuickAssortment&QuickAnalytics software will begin in 2012.

rue21, inc. is a leading specialty apparel retailer offering exclusive private label merchandise and the newest trends at great value. The company, based in Warrendale, PA operates 757 stores in 46 states throughout the US. Learn more at www.rue21.com

Maple Lake Ltd is a software and services provider for specialty retailers worldwide. The company offers QuickAssortment, QuickAllocation and QuickAnalytics™, a set of applications that refines assortment management, allocation planning and Open To Buy efforts for maximum sales and profitability.

Maple Lake Ltd

Must ReadView All

Textiles | On 29th Mar 2017

'Increase in demand for organic designer linen'

There has been an increase in the demand for organic designer linen....

Apparel/Garments | On 29th Mar 2017

Jo-Ann launches 'Buy Online, Pick Up in Store' service

Jo-Ann Fabric and Craft Stores, a specialty retailer of crafts and...

Courtesy: Pratibha Syntex

Textiles | On 29th Mar 2017

Pratibha Syntex wins C&A's Best Global Supplier Award

Pratibha Syntex, a leading manufacturer and exporter of knitted...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search