Home / Knowledge / News / Information Technology / Zegna shows its passion for digital technology again
Zegna shows its passion for digital technology again
30
Dec '11
With the project Zegna Live, Ermenegildo Zegna will stream the most interesting content for its clients and fashion followers, creating a preferential path into the world of exclusivity, style and avant-garde that will mark the launch of each new Zegna collection brought to stage during the season's fashion shows.

Available for download starting January 1, 2012, the new Zegna LIVE App for iPhone and iPad lets users participate in the Ermenegildo Zegna AW 2012 fashion show “live”, which will be streamed Saturday, January 14 at 10:30 am (CET). In addition, the App will feature backstage secrets and details of each look.

For the first time ever, in occasion of the FW12 fashion show, Zegna will offer customers via the App and the company's official websites, the extraordinary possibility to purchase a selected assortment of iconic and exclusive products the moment that they are shown on the catwalk, before they are available in Zegna's worldwide network of stores and boutiques and with an immediate delivery. This incredible opportunity is in honor of the FW12 show, and all orders are available for immediate delivery.

In the phase preceding the fashion show, Zegna LIVE will feature a countdown to accompany followers right up to the opening of the walkway. With the Join function you can connect the App to Facebook, and with Share publish the App downloadable for free from the Apple Store (starting January 1st ).

The actual LIVE staging will allow users to experience in real-time the excitement of the fashion show. They can also publish their favorite look on their wall, access product information and details about the looks that will be exclusively sold as part of the show, as well as access the press releases relative to the new FW 2012 collection.

In the phase post-live, the App will continue to stream new digital events and additional content on the style and particulars of the Zegna collections, with a wealth of details and images, as well as the possibility to connect directly to the e-store.

Zegna will start the new year of 2012 by addressing the market with an incisive language that values the excellence of a strong “social-media forward” strategy.

Zegna


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search