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American Apparel picks Oracle ATG Web Commerce
11
Jan '12
American Apparel, a manufacturer, distributor and retailer of branded fashion apparel, has chosen Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications to help grow its global, multi-channel retail business.

American Apparel will use the Oracle applications to deliver a personalized customer experience across all channels and touchpoints, including the web, contact center, mobile devices, and social media and in stores.

American Apparel selected Oracle because it required a scalable, reliable platform with the ability to personalize offers, cross-sell merchandise and extend the commerce environment to meet specific requirements.

To achieve its business goals, American Apparel will implement Oracle ATG Web Commerce, Oracle ATG Web Commerce Merchandising, Oracle ATG Web Commerce Search, Oracle ATG Web Commerce Service Center.

The implementation is part of a larger business strategy in which the retailer will grow revenue, reduce inventory costs and extend its commerce and merchandising operations worldwide.

American Apparel has chosen Object Edge as its implementation and integration partner. Object Edge is a Gold level member in Oracle PartnerNetwork (OPN). Object Edge draws on its expertise in delivering flexible, highly scalable, multi-channel solutions around the globe for both enterprise and high-growth clients.

Supporting Quotes
• “American Apparel has a large, talented ecommerce team and we needed a platform and tools to fit our growth and customer service needs,” said Stacey Shulman, CIO, American Apparel. “Oracle ATG Commerce solutions provide us a scalable platform with the flexibility and intelligence to personalize our offerings and drive our online growth.”

• “Oracle solutions will enable American Apparel to create a strategic advantage across channels and international markets,” said Mike Webster, senior vice president and general manager, Oracle Retail. “The Oracle ATG Commerce platform is ideally suited to optimizing operations and personalizing the customer experience at every touchpoint.”

• “We are very excited by American Apparel's vision for a seamless retail solution enabling a consistent, multi-channel customer experience,” said Jags Krishnamurthy, COO, Object Edge. “Combining American Apparel's global growth initiative with a technology solution that supports it should prove an interesting and compelling model. One that could very well define the future of retail commerce.”

Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business.

Oracle engineers hardware and software to work together in the cloud and in your data center.

American Apparel is a leading basics brand for people of all ages, with both wholesale and retail divisions globally.

Oracle

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