Home / Knowledge / News / Information Technology / American Apparel picks Oracle ATG Web Commerce
American Apparel picks Oracle ATG Web Commerce
Jan '12
American Apparel, a manufacturer, distributor and retailer of branded fashion apparel, has chosen Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications to help grow its global, multi-channel retail business.

American Apparel will use the Oracle applications to deliver a personalized customer experience across all channels and touchpoints, including the web, contact center, mobile devices, and social media and in stores.

American Apparel selected Oracle because it required a scalable, reliable platform with the ability to personalize offers, cross-sell merchandise and extend the commerce environment to meet specific requirements.

To achieve its business goals, American Apparel will implement Oracle ATG Web Commerce, Oracle ATG Web Commerce Merchandising, Oracle ATG Web Commerce Search, Oracle ATG Web Commerce Service Center.

The implementation is part of a larger business strategy in which the retailer will grow revenue, reduce inventory costs and extend its commerce and merchandising operations worldwide.

American Apparel has chosen Object Edge as its implementation and integration partner. Object Edge is a Gold level member in Oracle PartnerNetwork (OPN). Object Edge draws on its expertise in delivering flexible, highly scalable, multi-channel solutions around the globe for both enterprise and high-growth clients.

Supporting Quotes
• “American Apparel has a large, talented ecommerce team and we needed a platform and tools to fit our growth and customer service needs,” said Stacey Shulman, CIO, American Apparel. “Oracle ATG Commerce solutions provide us a scalable platform with the flexibility and intelligence to personalize our offerings and drive our online growth.”

• “Oracle solutions will enable American Apparel to create a strategic advantage across channels and international markets,” said Mike Webster, senior vice president and general manager, Oracle Retail. “The Oracle ATG Commerce platform is ideally suited to optimizing operations and personalizing the customer experience at every touchpoint.”

• “We are very excited by American Apparel's vision for a seamless retail solution enabling a consistent, multi-channel customer experience,” said Jags Krishnamurthy, COO, Object Edge. “Combining American Apparel's global growth initiative with a technology solution that supports it should prove an interesting and compelling model. One that could very well define the future of retail commerce.”

Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business.

Oracle engineers hardware and software to work together in the cloud and in your data center.

American Apparel is a leading basics brand for people of all ages, with both wholesale and retail divisions globally.


Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search