Home / Knowledge / News / Information Technology / Liverpool SA makes strategic marketing decisions with SAS
Liverpool SA makes strategic marketing decisions with SAS
Jan '12
Using SAS Analytics to develop customer profiles will help Liverpool (El Puerto de Liverpool, S.A. de C.V.) better engage its customers with targeted promotions and credit offers. The Mexican department store chain has licensed SAS, the leader in business analytics software and services, to discern who is buying what in its bricks and mortar stores.

“Liverpool has about 3 million credit card users,” said Enrique Toussaint, Director of Market Intelligence, Liverpool. “We needed better intelligence to create buyer profiles that would reach different types of customers based on their buying behavior. SAS will help us identify which customers will respond to specific promotions well to targeted promotions, credit offers and events.” Liverpool worked with retail consultants Bain & Company in choosing SAS.

SAS Analytics helps retailers engage their customers more effectively while building brand loyalty and increasing overall customer satisfaction. Using analytical insights to connect merchandising processes with marketing objectives SAS enables the marketing and merchandising areas to collaborate in an unprecedented fashion. Retailers have seen significant gains in customer acquisition and retention programs, product sales performance, and promotional effectiveness.

This type of collaboration is becoming increasingly more important to retailers as they look to differentiate and engage their customers more effectively. According to Robin Copland, SAS Director of Retail Business Development for Canada and Latin America, “An increasing number of retailers across Latin America are choosing SAS to help leverage analytical insights across their operations."

"Liverpool is one example of a progressive retailer in the region that is looking at their business differently. By using SAS analytics they are able to operate more effectively while building brand loyalty and providing a better shopping experience for their customers.”

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 55,000 sites improve performance and deliver value by making better decisions faster.


Must ReadView All

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search