Home / Knowledge / News / Information Technology / Jay Custard as Finish Line VP, Digital Marketing
Jay Custard as Finish Line VP, Digital Marketing
27
Jan '12
The Finish Line Inc announced that Jay Custard has joined the company as Vice President, Digital Marketing.

Custard's responsibilities include leading and directing corporate strategies involving digital customer acquisition, retention and superior customer satisfaction, as well as developing new strategies to support future growth.

He comes to Finish Line following four years with Crocs, where he most recently served as Vice President, E-Commerce, Global. Prior to Crocs, Custard was the Senior Online Marketing Manager for Crispin Porter + Bogusky/texturemedia, an award-winning digital agency in Boulder, Colorado, where Custard worked with clients, including Microsoft, American Express, Volkswagen and Domino's Pizza from 2006 to 2008.

“Jay's appointment is key to driving long-term growth for The Finish Line through aggressive expansion of our digital business,” said Chris Ladd, Finish Line Executive Vice President, Chief Digital Officer. “Digital growth is essential as our company continues to execute an omni-channel strategy where customers must have a consistently great brand experience as they interact with us through all channels, including our stores, digital, mobile and social media. Jay's expertise and insights are critical to pursuing this strategy and resulting digital growth.”

Custard holds a bachelor's degree in business administration/marketing from Westminster College in Fulton, Missouri.

The Finish Line Inc

Must ReadView All

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search