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Lectra appoints new Director for ME & NA region
Jan '12
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—textiles, leather, industrial fabrics, and composite materials—is pleased to announce the appointment of Jean-Patrice Gros as Director of the Middle East and North Africa region.

"Appointing Jean-Patrice Gros at the head of this region, with Turkey at the forefront, demonstrates our commitment in supporting this high-potential area. Turkey has been a major partner of many European fashion brands for several decades and has recently benefited from investments in the automotive sector, it is a flagship country for Lectra,” indicates Daniel Harari, Lectra CEO.

"Renowned for the quality of its production, Turkey is the European Union's second supplier of textile-clothing, behind China. Based on a dynamic internal market, the country continues to evolve into developing its own international fashion brands and automobile production centers. Lectra intends to introduce soon its PLM offer for fashion and its new automotive leather cutting solutions. These solutions, with high added value, will provide a real lever to develop and transform Mediterranean companies."

"The expertise of Lectra's teams in implementing innovative technologies, facilitating design and production, should enable Turkish industrialists, as well as industrialists from the whole region, to respond more easily to the rhythm of Fast Fashion and the flexibility required by the automotive industry," states Jean-Patrice Gros.

In 30 years at Lectra, Jean-Patrice Gros has gained significant international experience, which gives him extensive knowledge of all of the company's offers and markets. He will be able to accompany Lectra's customers in their strategy of creating value, promoting synergies in the region and strengthening their links with European manufacturers. Jean-Patrice has been successively responsible for the International Advanced Technology Center of Bordeaux (France), before being appointed head of sales in Canada and Director of the Maghreb region.


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