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Retailer Cache plans to introduce mobile commerce
02
Mar '12
Cache Inc announced that it has partnered with FiftyOne Global Ecommerce, market leader in international ecommerce, to facilitate international sales and shipments to more than 100 countries beginning in Fall 2012.

Cache also plans to further enhance its Web offering with a Spring 2012 launch of its mobile website. The site will feature the brand image and product offering of www.cache.com and is optimized for web-enabled mobile devices to ease navigation and transactions. The mobile site will be powered by Usablenet, a leader for mobile and multichannel customer engagement.

“We are very excited to partner with FiftyOne and capitalize on the strong appeal of our brand outside the U.S. Currently, ten percent of our online visits are from international consumers,” said Thomas Reinckens, Chairman and Chief Executive Officer, Cache.

“We are delighted to be allowing this group to make purchases on our site and also expand our global reach online by leveraging FiftyOne's significant infrastructure and expertise. We are also pleased to introduce a mobile website, which will provide a seamless experience for consumers browsing our site, and create more shopping opportunities, as we enable transactions to be completed from any location that is web-enabled.”

FiftyOne's end-to-end solution enables Cache to transact across borders in every corner of the globe. From optimizing and localizing Cache's website and assisting with in-country marketing, to handling every aspect of the cross-border import and logistics challenges, international shoppers get a first-class customer experience and can purchase products from Cache with confidence and certainty.

Cache is a nationwide, mall-based specialty retailer of sophisticated sportswear and social occasion dresses targeting style-conscious women who have a youthful attitude and are self-confident. As of December 31, 2011, the Company operated 279 stores, primarily situated in central locations in high traffic, upscale malls in 43 states, the Virgin Islands and Puerto Rico.

FiftyOne Global Ecommerce is the recognized market leader in international ecommerce, operating a technology and services platform that enables U.S. retailers to transact with consumers in 106 countries and 41 currencies worldwide. FiftyOne manages all aspects of international orders including multi-currency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics orchestration, and customer-experience parity.

FiftyOne Global Ecommerce


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