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Net Distribution powers Bwitch lingerie brand web store
Mar '12
Genesis Colors, which operates Bwitch lingerie brand in India, has launched its ecommerce store Bwitch.in. According to the company, Bwitch.in has already received and serviced orders from within India like Jharsuguda, Dibiyapur, Bathinda, Bilaspur, Moradabad, Vellore. A large percentage of buyers have been women.

The Bwitch India web store has been launched in association with ecommerce service provider Net Distribution. Net Distribution operates several online stores for large and mid-sized companies in India.

Jyoti Narula, MD, Genesis Colors said, "Online stores as a channel of purchasing are fast catching on. For the category of products provided by Bwitch, the online store is an added convenience for the consumer. It also provides male shoppers with the option to use this method of shopping for them to be able to browse and purchase lingerie for their partners."

Ajay Miglani, CEO, Net Distribution remarked that lingerie and personal care category for women needs focused and experiential format of sales, and web store as a channel can address this to a great extent. Also, most of the traditional retailers will not stock all sizes, and that's where online retailing of lingerie works well.

Net Distribution

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