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ediTRACK system to manage George franchisees operations
Mar '12
Asda's fashion brand George has started using award-winning supply chain IT from ediTRACK so that recently announced franchise partners, across the Middle East and Channel Islands, can track and manage the ordering and shipment of the latest clothing ranges.

ediTRACK's software as a service (SaaS) will give George franchisees full visibility of where their stock is in the supply chain. It shows how and when the latest fashions will be delivered to their distribution hubs and container freight stations covering areas from the UK to China and the Middle East. It also updates them on each product's progress through quality control checks.

The software developed by ediTRACK is one component of a broader supply chain management solution, integrating an online ordering system developed by Momentis and software from other suppliers, including SAP.

Once franchisees have viewed and selected products, the ediTRACK system takes the purchase order information and helps them to establish what they need from each supplier. It then provides complete visibility of supply chain processes to everyone involved, so they can manage authorisations and the movement of goods through the supply chain.

Julian Clay, chief operating officer of ediTRACK, commented, “We already have a strong relationship with George, having worked with them for several years to achieve visibility of goods as they pass from suppliers to stores via distribution centres. This additional system provides visibility of goods distributed to franchisees, and we're proud to have received positive feedback from the end users.”

A George at Asda spokesperson said, “Working with ediTRACK means our franchise partners can simply log onto one system and share definitive up-to-date information with their supply chain partners. This is going to save a huge amount of time, which is very important in the fast-changing fashion business.”

As the pioneer of supermarket fashion, the George brand provides stylish clothes that offer both quality and value. George is sold in over 380 Asda stores nationwide as well as online with George.com with free delivery to any of Asda's 542 stores.

Over 237 million garments are made a year for George and the company operates a permanent 100 day quality guarantee on all of its clothing.

Since 2001 ediTRACK has been helping organisations to gain control and visibility of their business processes. Its web-hosted software can help them to cut their costs, their waste, their lead times and their global footprints. ediTRACK gives organisations the information they need to eliminate risks, make smarter decisions, and manage complex, global relationships with their customers, suppliers and partners.


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