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SAS Industry Briefing for fashion & apparel retailers
Mar '12
SAS Industry Briefing for Fashion & Apparel Retailers will take place on March 27, 2012 at The Langham Place Hotel. "In fashion, one day you are in, the next day you are out", says the host of a US designer reality show. Fashion and apparel professionals are now stumbling upon various ways to optimize their sales and trying to get into these fashion fanatics' must-have item list. What we often neglect is how customers respond to your product, and how efficient are you in satisfying their desire.

However today's consumer marketplace is extremely complex. Customers have more presence and power than ever before. In order to differentiate your brand from the one next door and fully utilize what you have in store for your customers, retailers need to understand customer preferences.

Welcome Address presented by: Dr. Nicholas Man, Senior Sector Director,Commercial, SAS Institute Ltd.

Recent R & D in Fashion Retail Technology in Hong Kong presented by: Dr. Calvin Wong, Associate Professor, Institute of Textiles and Clothing, The Hong Kong Polytechnic University

Enhancing Sales & Operations Planning with Forecasting Analytics presented by: Mr. Franklin So, Information & Analytics Practice, North Asia Field Operations, SAS Institute Ltd

Improving Marketing ROI & Customer Engagement with Customer Intelligence presented by: Mr. Jason Tang, Head of Practices & Solutions, Hong Kong, SAS Institute Ltd

Maximizing Your Profitability by Markdown Optimization presented by: Mr. Franklin So, Information & Analytics Practice, North Asia Field Operations, SAS Institute Ltd

SAS Institute Ltd, one of the subsidiaries of SAS Institute Inc., was found in 1984 in Hong Kong. SAS Institute Ltd. has provided proven solutions to customers from various sectors including banking, finance, insurance, government, retail, transportation, telecommunications, public utilities and universities.

SAS Institute Inc

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