Home / Knowledge / News / Information Technology / Les Enphants chooses Lectra Fashion PLM
Les Enphants chooses Lectra Fashion PLM
27
Mar '12
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials— textiles, leather, industrial fabrics and composites—is pleased to announce the adoption of Lectra Fashion PLM at Les Enphants. Les Enphants is one of China's largest producers and distributors of apparel, sportswear, and other accessories for children, whose children's wear brands include Les Enphants, Disney baby, Barbie, Roberta di Camerino, Peter Rabbit, Absorba, and Claire Kids.

The recent evolution in Chinese consumer habits has resulted in considerable market growth for Les Enphants. While good for business, the increased demand put pressure on the company's product development process, especially in design.

Rising development costs meant refining product development and supply chain operations were as crucial for Les Enphants as reinforcing design. Given the company's potential for expansion in the Chinese market, they decided to equip themselves with a product life cycle management solution that would support their growth for the next three to five years. The goal is to reengineer the Les Enphants process with Les Enphants' long term development in mind.

"There are many PLM solutions on the market, but Lectra Fashion PLM integrates powerful professional tools for fashion-specific roles. The Lectra team is very experienced in the entire design and development chain; this full level of support is exactly what we were looking for,” says Lily Lin, Apparel Division Senior VP at Les Enphants.

Les Enphants implemented Lectra Fashion PLM to ensure continuous improvement in product quality and avoid redundant work in the development process. Easier communication has resulted in significant savings, as well as an accelerated production pace. Celine Yo from Les Enphants' Apparel Division feels that Lectra Fashion PLM brings order to a chaos of information. “We have significantly less repetitive work now that we can leverage thoroughly design resources, make changes we needed quickly, and communicate more accurately within and across teams,” she says. “This has shortened the overall product planning cycle and made it much more efficient.”

The fashion industry worldwide, and especially in China, is changing at a very fast pace. As the Chinese apparel scene is shifting rapidly from an export-focused market to a burgeoning domestic consumer base, it is critical to have both a solid process and rich technology in place.

“It is more important than ever to give teams flexibility and structure, and to fully capitalize on talent,” emphasizes Daniel Harari, Lectra CEO. “Lectra Fashion PLM, with fully integrated fashion and textile design, puts creative teams at the heart of development, which ultimately means a more competitive, targeted product.”

This competitive advantage is one of the main drivers behind the decision to work with Lectra.

“We sought Lectra out for their industry expertise and ability to infuse our development process with bestpractices,” says Lily Lin. “From big-picture process improvement to day-to-day operations; they were able to advise us on the best way to get things done.”

Lectra


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search