Home / Knowledge / News / Information Technology / Fashion retailer Foundation grows business with Eurostop
Fashion retailer Foundation grows business with Eurostop
May '12
Foundation, an independent retailer based in Gloucestershire, has chosen Eurostop, a leading supplier to the fashion, footwear and lifestyle sectors, to design and implement its new online store. Foundation has recently launched its website following the success of its established stores in Stow-on-the-Wold and Cheltenham.

Foundation sells a selection of 'hand-picked' clothes, homewares and accessories, with an emphasis is on style, wearability and providing excellent customer service. The company expects its new e-commerce site to match the turnover of one of its stores within a year.

James Wiseman, co-founder of Foundation said; “We have used Eurostop's e-rmis and e-pos systems for over five years and their expertise in the retail fashion industry has been invaluable. The big thing for us was that we wanted to have a fully integrated system that could support our stores and our new e-commerce site – choosing Eurostop meant that we could achieve this with just one supplier.

“We expect our e-commerce sales to grow exponentially over the next three years – and to match the turnover of one of our stores easily within twelve months. In past years we have been successful in picking up awards for the business from Drapers – now our ambition is to be e-tailer of the year.”

Deborah Loh, e-commerce manager at Eurostop said, “There are few businesses today that have not recognised the opportunities that an effective website can offer in terms of sales and growth. Our e-commerce solution enables successful independent retailers to build on their existing brand and customer loyalty with an additional sales channel. Integrating existing business systems that manage stock and provide valuable sales data is an extremely efficient and profitable way to achieve this.”

Foundation is the brainchild of Husband-and-Wife team (James & Gemma Wiseman), former designers for firms as diverse as Mulberry and Nokia - designing everything from clothing and accessories, to furniture and on-screen displays.


Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search