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Fashion retailer Foundation grows business with Eurostop
10
May '12
Foundation, an independent retailer based in Gloucestershire, has chosen Eurostop, a leading supplier to the fashion, footwear and lifestyle sectors, to design and implement its new online store. Foundation has recently launched its website following the success of its established stores in Stow-on-the-Wold and Cheltenham.

Foundation sells a selection of 'hand-picked' clothes, homewares and accessories, with an emphasis is on style, wearability and providing excellent customer service. The company expects its new e-commerce site to match the turnover of one of its stores within a year.

James Wiseman, co-founder of Foundation said; “We have used Eurostop's e-rmis and e-pos systems for over five years and their expertise in the retail fashion industry has been invaluable. The big thing for us was that we wanted to have a fully integrated system that could support our stores and our new e-commerce site – choosing Eurostop meant that we could achieve this with just one supplier.

“We expect our e-commerce sales to grow exponentially over the next three years – and to match the turnover of one of our stores easily within twelve months. In past years we have been successful in picking up awards for the business from Drapers – now our ambition is to be e-tailer of the year.”

Deborah Loh, e-commerce manager at Eurostop said, “There are few businesses today that have not recognised the opportunities that an effective website can offer in terms of sales and growth. Our e-commerce solution enables successful independent retailers to build on their existing brand and customer loyalty with an additional sales channel. Integrating existing business systems that manage stock and provide valuable sales data is an extremely efficient and profitable way to achieve this.”

Foundation is the brainchild of Husband-and-Wife team (James & Gemma Wiseman), former designers for firms as diverse as Mulberry and Nokia - designing everything from clothing and accessories, to furniture and on-screen displays.

Eurostop


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