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British young design talent to use AlvaForm tool
17
May '12
The world's leading apparel fit expert, Alvanon, has announced that it is to 'donate' seven of its industry leading AlvaForm technical fit mannequins, worth over £15,000, to the new Fashion Studio set up by Fashion Enter Limited at the University of East London's, UEL, Knowledge Dock Business Centre. As part of its mentoring commitment to Fashion Enter, Alvanon will supply women's, men's and children's AlvaForms, all modelled on the latest size and shape statistics of UK and European consumers.

The AlvaForms will be used by young designers to design and fit clothes for a number of high profile Fashion Studio clients that include ASOS.com, Boden, Debenhams, House of Fraser, John Lewis and London Fashion Week designers, Osman, Beautiful Soul, Me and Em, and Hemyca.

Fashion Enter is the third partner to benefit from Alvanon's global mentoring programme, established eight months ago, to give young design talent access to world class apparel sizing and fit consultancy and tools. Alvanon has already committed to mentoring partnerships with London-based Indian ladieswear designer Saloni Lodha and Hong Kong based childrenswear brand A for Apple.

Commenting on the mentoring partnership with Alvanon, Jenny Holloway, CEO, Fashion Enter Limited said: “The Fashion Studio collaboration with UEL at the Knowledge Dock Business Centre is a stunning new creative and production facility where young design talent can realise their commercial potential.”

“We also work with major leading high street retailers such as Topshop and Asos and undertake block development work with leading etailers too so we are extremely grateful for the support from Alvanon's mentorship. Alvanon give many of the new and emeging designers access to an advanced range of sizing and shape tools and expertise that will help them perfect their design skills and create clothes that have commercial relevance. We are absolutely delighted that Alvanon has chosen to support the work of Fashion Enter in this way.”

Janice Wang, co-founder and chief executive of the global Alvanon Group added: “Fashion Enter is doing something very important for the UK clothing industry. It is giving young fashion professionals an opportunity to consolidate their skills and careers while also promoting 'Made in the UK'. We are delighted that we could help by donating our tools and expertise. As a company we are very committed to our mentor partners and I am personally involved to make sure that we give as much support as is required.”

Founded in 2006, Fashion Enter Limited is a not for profit industry based specialist and training provider that offers real support and advice for today's talented designers, retailers, manufacturers and NEETs.

Fashion Enter was invited by the London Borough of Bromley to create the fashion display for Her Majesty's Diamond Jubilee visit.

Alvanon


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