Comprehensive multichannel solution further expands

18 May '12

3 min read

Demandware Commerce contains many specific multichannel capabilities including:

• Customer targeting to trigger relevant offers based on segmentation intelligence
• Multiple inventory location to create real-time visibility into merchandise availability
• Product content management to syndicate consistent digital information in stores
• Data model extension to extend customer, product and order information across applications

“Demandware has allowed us to efficiently extend our brand message and commerce capabilities beyond the web channel and respond to the demands of our valuable multichannel customers. Its open cloud technology allows us to efficiently synchronize digital commerce, product information and brand content to quickly and consistently execute marketing and merchandising initiatives across channels,” said Andy Sackmann, vice president of marketing and ecommerce at Crocs.

“Leading retailers and brands around the globe use Demandware Commerce as their digital backbone,” said Jamus Driscoll, senior vice president of marketing for Demandware. “Our new Multichannel Commerce Solution is the result of extensive collaboration with our clients to ensure it meets the demand of large, complex retailers. It allows retailers to quickly and easily establish flexible multichannel operations that power seamless consumer experiences.”

Demandware's Multichannel Commerce Solution is part of a suite of solutions that unlock the power of the digital world and enable retailers to quickly, easily and affordably solve common consumer and business challenges. The suite includes Multichannel Commerce, Global Commerce, End-to-End Commerce, Emerging Commerce, Mobile Commerce and Web Commerce.

Demandware Inc

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