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Demandware Commerce supports Life is good brand

18 May '12
4 min read

• New capabilities made available seamlessly through automatic global releases without disrupting operations and costly upgrades.

“We are honored that Life is good selected our platform to spread its message of the power of optimism across the globe. With Demandware, they have a solid foundation upon which to realize its vision and the full potential of its digital business. As the company continues to expand its reach, Demandware will be there every step of the way, providing the scalability and support it needs to further strengthen the connection between consumers and its brand. We're very excited to be working with them,” said Jamus Driscoll, senior vice president of marketing for Demandware.

Demandware LINK Solution Partner, Fluid, handled the design and implementation of the new site. In addition, Life is good leveraged several pre-built integrations to third party technologies available through the Demandware LINK Marketplace, including Avalara for sales tax automation, Bazaarvoice for ratings and reviews and ExactTarget for interactive marketing.

The Life is good Company, based in Boston, MA, spreads a fresh outlook on life with its collection of apparel and accessories and through its social mission to help kids overcome poverty, violence, and illness.

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